Yours For The Taking: DC Shoes Introduces New Franchise | First wave launches June 2018 just in time for back to school News By DC Shoes
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Yours For The Taking: DC Shoes Introduces New Franchise | First wave launches June 2018 just in time for back to school

Shoes News By DC Shoes | Posted on June 10, 2018 11:45 AM

Yours for the taking - PRNewsFoto/DC Shoes  

Shoes News by DC Shoes : Southern California-based skate and lifestyle brand DC Shoes is introducing a new marquis style that marks the brand's invigorated focus on their authentic position as a fully versatile player in the sneaker space. Designed for connected streetwear mavens, the E. Tribeka is a unisex style that will launch globally on June 6 on and major retailers nationwide. Infused with the DC brand's 90's DNA, the E. Tribeka converges true heritage with a contemporary trend-right versatility. Updated colorways will drop throughout the summer and into the fall.

"We've been blown away by the reception to this franchise and have worked relentlessly to build a compelling collection that effectively represents both our authentic design language and the style demands of our next-generation consumers," says Global GM of DC Shoes, Mike Jensen. "They want a sneaker that can adapt to their personal style and handle whatever situation their day might throw at them. And we've delivered that with the E. Tribeka. They don't want us to define it for them. The style, the function…it's theirs for the taking."

As a major milestone of the brand's new leadership and go-forward vision, DC will launch the first phase of a global campaign entitled "Yours For The Taking" in a coordinated effort aligned with the release of the E. Tribeka franchise. Designed to inspire an entrepreneurial, albeit rebellious, take on self-expression, the campaign celebrates the many facets of creative culture through the eyes of skateboarders, artists, musicians, and thought-leaders. With an unfolding episodal content franchise, a robust global media plan, widespread influencer activation, and a series of consumer events, Yours For The Taking will continue to grow in scale through 2018 and 2019. The campaign pushes its millennial and GenZ audiences to reject the status quo life-mapping they've been handed in favor of personal vision and drive.

The launch of the E. Tribeka embodies a fearless new chapter for DC as the brand turns towards the future and bridges its authentic skate roots to its expanded lifestyle and streetwear universe. Like the campaign surrounding it, this skateable lifestyle shoe's definition is completely up to the wearer. It offers all-day, all-style urban versatility with clean, confident, and forthright design language and construction. The all-day hustle is empowered further with a 3-rubber dynamic grip outsole, a premium Ortholite sockliner, and a full-grain paneled upper with moisture-wicking technology. While collection-worthy, this sneaker is meant to be worn – often.

The E. Tribeka will begin to roll out on June 6 with reasonable scale – including Journey's and Zumiez – and will be available in a range of colors.

Men's available colorways include Black Camo (in partnership with world-renowned camouflage maker Multicamä), Burgundy Tan, Camo, Black Gradient, Red, Pine, White Silver, Royal, Navy, and Pewter. Women's available colorways include Cheetah Print, Peach Parfait, Navy, Red and Grey Pink. Finally, DC skate team member John Shannahan will launch his version of a white and red style complete with complimentary apparel in late September.

The E. Tribeka will retail between $90.00-$100.00 and will be available at select retailers and

About DC Shoes, Inc.
Founded in 1994 by Ken Block and Damon Way, DC quickly grew as a leader in skateboarding shoes. Today DC is the lifestyle brand amplifying street and skate culture that promotes individuality through distinctive footwear and apparel stories. Rooted in skate, our product line has expanded to include men's, women's and kid's lifestyle and skateboarding shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

Source: PR Newswire/DC Shoes


HashTags: #DCShoes #Shoe #Accessory #Design #FashionAvenue #Tribeka

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Sichuan Airlines Raises International Profile with New Cabin Crew Uniforms

  • Pilot Hotels Launches As A New Visionary Brand In The Boutique Hotel And Hospitality Space | Ownership behind acclaimed U.S. and European properties forms independent hotelier group

  • The Selects Gallery and Kenneth Willardt are excited to present An exclusive photography series in collaboration with Harper

    The Selects Gallery and Kenneth Willardt are excited to present An exclusive photography series in collaboration with Harper's Bazaar and Yves Saint Laurent Beauté During New York Fashion Week

  • Urban Pulse Launches New Harvest Moon Collection of Skin Care and Aromatherapy | Danielle Hawks, Owner and Designer at Urban Pulse, Launches Fall Product Line, All-Natural Skin Care for Women

  • "Leonard Bernstein At 100" Celebrates The Musician's Centennial Birthday On August 25, 2018 | EVENTS WORLDWIDE INCLUDE CONCERTS AT TANGLEWOOD AND THE BBC PROMS

  • DressLily Celebrating 6th Anniversary

  • The Michael Kors Access collection continues to grow with its newest addition, the Runway Access Smartwatch, which features the latest Wear OS capabilities: heart-rate tracking, swimproof functionality, payment technology, untethered GPS and more. PRNewsFoto/Michael Kors

    Michael Kors Launches Iconic Runway Watch As A New Smartwatch

  • OFRA Collaborates With NikkieTutorials On New Highlighters

  • Over 350 Iconic 90s Versace Items to be Auctioned September 21 at Leslie Hindman Auctioneers, Inc. is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales