"Yes I Am" Party Held by Cacharel | International Launch of “Yes I Am” by Cacharel, the New Fragrance for Women News By Cacharel
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"Yes I Am" Party Held by Cacharel | International Launch of “Yes I Am” by Cacharel, the New Fragrance for Women

Fragrances News By Cacharel | Posted on February 08, 2018 12:10 PM

Yes I Am Party – Jade Geropp & Anthony Colette & Denitsa Ikonomova & Ariel Doukhan - PRNewsFoto/Cacharel  

Fragrances News by Cacharel : Yesterday a party was held for the international launch of Yes I Am by Cacharel, the new fragrance for women, with a performance by Izzy Bizu, face and music of the fragrance and DJ set by Kiddy Smile.

WHAT: Yes I Am by Cacharel, the new fragrance for women

Following the successes of Anaïs Anaïs, a girl's first perfume and best-seller Amor Amor, a declaration of first love, Cacharel honors the next life milestone, handing young women the house's first fragrance of independence: "Yes I Am."

Intended to disrupt, Yes I Am interprets this generation of young women's newfound power in a way that is resolutely Cacharel. An all-new perfume design, one of the most powerful symbols of femininity, the red lipstick, is recast as a scent. A sequence of powerhouse colors, from its statement red spray top to its pale gold-toned collar and smoky black glass make this bottle a weapon of self-affirmation, a declaration of fully-owned femininity.

Synonymous with youth and liberty since 1978, Cacharel scents, like its fashion, have always expressed freedom of spirit - a feeling beautifully captured by Izzy Bizu and her music.

WHERE: 71 rue de la Fontaine au Roi 750011 Paris

WHEN: Wednesday, February 7th 2018

WHO: Iris Mittenaere, Nabilla Benattia, Thomas Vergara, Malika Ménard, Anthony Colette, Denitsa Ikonomova, Valérie Begue, Rachel Trapani, Ayem Nour, Awa Sy, Horia Ben Brahim, Noholita, Chloé Bleinc, among others.

Translation: Après les succès d’Anaïs Anaïs, le premier parfum pour jeunes filles, et du best-seller Amor Amor, le parfum de l’amour pour adolescentes, Cacharel met à l’honneur un autre moment important de leur vie en leur offrant le premier parfum de l’indépendance : Yes I Am.

Cacharel réinvente le design en parfum en s’appropriant l’un des symboles les plus puissants de la féminité : le rouge à lèvres. Provocant, le flacon Yes I Am abrite la vraie nature du parfum, intense et ultra féminine. Cacharel a imaginé une fragrance inédite : le premier parfum Spicy Cremoso. Ce parfum se brandit comme une arme d’affirmation de soi, une déclaration visuelle d’une féminité pleinement assumée.

Synonymes de jeunesse et de liberté depuis 1978, les parfums Cacharel, à l’image des collections mode, ont toujours exprimé une liberté d’esprit que l’on retrouve dans la musique d’Izzy Bizu, nouvelle égérie Cacharel.

Source: PR Newswire/Cacharel

Website: http://www.com

HashTags: #Cacharel #Fragrances #Luxury #Perfume #JadeGeropp #AnthonyColette

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