VERNON FRANÇOIS Collection to Launch Nationwide at Sally Beauty | Celebrity Hairstylist Brings Self-Titled Brand Exclusively to Sally Beauty News By Sally Beauty Holdings, Inc.
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Sally Beauty Holdings, Inc.

VERNON FRANÇOIS Collection to Launch Nationwide at Sally Beauty | Celebrity Hairstylist Brings Self-Titled Brand Exclusively to Sally Beauty

Beauty News By Sally Beauty Holdings, Inc. | Posted on July 27, 2019 08:04 AM

VERNON FRANÇOIS Collection to Launch Nationwide at Sally Beauty | Celebrity Hairstylist Brings Self-Titled Brand Exclusively to Sally Beauty - PRNewsFoto/Sally Beauty Holdings, Inc.  

Beauty News by Sally Beauty Holdings, Inc. : Sally Beauty Holdings, Inc. (NYSE: SBH), the leading hair color and care destination in the U.S., announced today the nationwide launch of the VERNON FRANÇOIS® Collection, founded by celebrity hairstylist and namesake, Vernon François. The partnership will serve to further Vernon's mission of spreading his passion and flair for hairdressing from Northern England to a global stage, and aligns with Sally Beauty's priority to expand its offerings for multicultural hair care.

Growing up in England, Vernon discovered a passion for styling textured hair at a young age, and he soon taught himself how to braid, loc and twist on anything he could get his hands on—from beaded curtains to rug fringe. Now based in America, Vernon has become a celebrated icon in the hair industry and has styled A-list celebrities for red carpets and magazine covers, including Lupita Nyong'o, Serena Williams and Kerry Washington. Vernon is also an expert source to major national media outlets, including the Wendy Williams Show and Essence Magazine. Today, his mission is to connect with all generations to show the strength and versatility of hair's true texture with the right tools and knowledge for every step of the hair journey, no matter the culture.

"The VERNON FRANÇOIS® Collection is designed to erase the fear of managing hair," said François. "The partnership with Sally Beauty offers a platform to grow the brand's diverse community where consumers shop for an individualized experience. As a longtime customer who grew up shopping at Sally Beauty, this partnership is a huge moment for me, and a reminder that anything is possible when you work hard with focus and purpose."

The VERNON FRANÇOIS® Collection is now available online at, and will launch in stores August 1. Vernon's products are made with signature formulas, carefully crafted with innovative spray technology for the best at-home experience for all hair textures—kinky, coily, curly, wavy and straight. This collection, including shampoos, conditioners, treatments and styling products, is free of parabens, sulfates, phthalates, cruelty, gluten, DEA and dye. The unique formula is designed to benefit different texture types by combining science and nature with the highest quality ingredients. The inclusive product ranges can be used by all ages, genders and ethnicities for a simple, yet universal experience.

"We're thrilled to continue growing our product offerings in the multicultural category, and provide this high-end line to our customers seeking more versatility with their look," said Maryann Herskowitz, vice president of color and care at Sally Beauty. "The professional-grade ingredients in the ethically-sourced oils provide Sally customers with products they can feel good about using, while empowering them to embrace their natural texture and love their hair."

Source: PR Newswire/Sally Beauty Holdings, Inc.


HashTags: #SallyBeauty #VERNONFRANCOIS #Makeup #Beauty #Collection #Hairstylist

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Noble Panacea announces Emmy Award-winner Jodie Comer as Global Brand Ambassador

  • Jewellery Designer Kat Florence Collaborates With Gem Hunter Don Kogen to Reveal World's Most Significant Alexandrite Collection to Date


  • Iconic Vegan Products for the Perfect Cat Eye - KVD Vegan Beauty Tattoo Liner and Go Big for Go Home Mascara - PRNewsFoto/KVD Vegan Beauty

    KVD Vegan Beauty Celebrates CAT EYES FOR ALL with New Global Campaign Featuring All Ages, Eye Shapes and Instagram-Famous Cat

  • Kate Somerville Skincare Releases This Is Kate, A Documentary On Brand Founder And Industry Pioneer Kate Somerville

  • Super Wow Train with Voluminous Sleeves - PR NewsFoto/Madeline Gardner

    Top Bridal Designer Offers Her Top 7 Gown Trends for 2020

  • Gander Group, Vanessa Williams And kathy ireland® Worldwide Bring Fashion, Jewelry And Housewares To Casino High Rollers With New Partnership

  • Colombian Designer Johanna Ortiz Launches Full Collection With H&M | Features the Exotic Color Palette, Tropical Florals and Dramatic Silhouettes

  • Aesthetics Biomedical Announces Molly Sims as SoME™ Skincare Brand Ambassador | The Actress, Model, Author and Philanthropist Who Believes Platelet Rich Plasma is the Future of Natural Beauty, Inc. is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales