United Colors of Benetton is Back | United Colors of Benetton launches U.S. Pop-Up in Los Angeles News By Benetton Group
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

United Colors of Benetton is Back | United Colors of Benetton launches U.S. Pop-Up in Los Angeles

Fashion News By Benetton Group | Posted on October 21, 2019 12:25 PM

United Colors of Benetton is Back | United Colors of Benetton launches U.S. Pop-Up in Los Angeles - PRNewsFoto/Benetton Group  

Fashion News by Benetton Group : This October, United Colors of Benetton will open the doors to its first United States Pop-Up shop in more than 4 years. Located in the Santa Monica Place shopping center, the four-week Pop-Up event will begin on October 25, 2019, and conclude on November 24, 2019. The apparel will showcase the brand's new approach to streetwear-inspired design and a renewed commitment to sustainable fashion under the artistic direction of Jean-Charles de Castelbajac. The Pop-Up will offer exclusive lines from the 2019 Milan Fall Fashion show, which unveiled experimental textiles and ecological materials inspired by the sea.

The Pop-Up shop will be a physical monument to the brand's colorful energy and creative DNA. The shop is also a representation of its broad e-commerce offerings. "With the exception of the clothing on display, the Santa Monica Pop-Up will operate without any inventory," says Andrea Rossetto, United Colors of Benetton's U.S. Representative. "Customers will be able to try on and interact with the clothing, but then all purchases will be made through the in-store online portal and shipped directly to the customers' home." This practice will eliminate waste and allow for a seamless brand experience. Executive Chairman Luciano Benetton has also recently noted that, due to strong online sales in recent years, the brand is considering re-opening stores on a more permanent basis in the United States.

Founded in 1965, Benetton is a world industry leader in sustainable fashion and production. Always committed to social causes and reducing the environmental footprint of its activities, the company has implemented responsible and sustainable management of its operations to build a better environment for the fashion community. Most recently, United Colors of Benetton pledged that by 2025, 100% of the cotton used by Benetton will be sustainable: organic, recycled or sourced from Better Cotton Initiative (BCI) farmers.

Additionally, all items will be available through the new U.S. ecommerce platform us.benetton.com. Shipping is free with a purchase of more than $50; free returns and exchanges are also available.

Source: PR Newswire/Benetton Group

Website: http://us.benetton.com

HashTags: #BenettonGroup #Fashion #IamtheVoice #IamtheStyle #Shopping #PopUp

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Jewellery Designer Kat Florence Collaborates With Gem Hunter Don Kogen to Reveal World's Most Significant Alexandrite Collection to Date

  • TAG Heuer Introduces A New Generation Luxury Connected Watch | THE NEW CONNECTED COMBINES ELEGANCE AND CRAFTSMANSHIP WITH NEW HIGH-TECH FEATURES

  • Iconic Vegan Products for the Perfect Cat Eye - KVD Vegan Beauty Tattoo Liner and Go Big for Go Home Mascara - PRNewsFoto/KVD Vegan Beauty

    KVD Vegan Beauty Celebrates CAT EYES FOR ALL with New Global Campaign Featuring All Ages, Eye Shapes and Instagram-Famous Cat

  • Kate Somerville Skincare Releases This Is Kate, A Documentary On Brand Founder And Industry Pioneer Kate Somerville

  • Super Wow Train with Voluminous Sleeves - PR NewsFoto/Madeline Gardner

    Top Bridal Designer Offers Her Top 7 Gown Trends for 2020

  • Gander Group, Vanessa Williams And kathy ireland® Worldwide Bring Fashion, Jewelry And Housewares To Casino High Rollers With New Partnership

  • Colombian Designer Johanna Ortiz Launches Full Collection With H&M | Features the Exotic Color Palette, Tropical Florals and Dramatic Silhouettes

  • Aesthetics Biomedical Announces Molly Sims as SoME™ Skincare Brand Ambassador | The Actress, Model, Author and Philanthropist Who Believes Platelet Rich Plasma is the Future of Natural Beauty

  • Building on the Momentum of the 30th Anniversary, DKNY Celebrates Halsey Building on the Momentum of the 30th Anniversary, DKNY Celebrates Halsey Building on the Momentum of the 30th Anniversary, DKNY Celebrates Halsey

    Building on the Momentum of the 30th Anniversary, DKNY Celebrates Halsey's Unique Bond and Intimate Connection to New York Hustle and Drive for Spring 2020

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2019