Unilever Deodorants Portfolio Unveils The Stain-Less, Waste-Less Installation In Partnership With Savers® To Highlight The Issue Of Clothing Waste News By Unilever
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Unilever Deodorants Portfolio Unveils The Stain-Less, Waste-Less Installation In Partnership With Savers® To Highlight The Issue Of Clothing Waste

Special Events News By Unilever | Posted on February 07, 2018 09:30 AM

Unilever Deodorants, in partnership with Savers® thrift stores, unveils the Stain-Less, Waste-Less Installation, at The Oculus at Westfield World Trade Center in New York City, which is comprised of thousands of pieces of repurposed clothing to bring awareness to the issue of clothing waste. PRNewsFoto/Unilever  

Special Events News by Unilever : Unilever's deodorant portfolio – the global leader in deodorants and antiperspirants – has partnered with Savers®, a global thrift retailer, to inform people about the issue of clothing waste. The two organizations collaborated for the latest iteration of Savers' I Give a Sh!rt® campaign, an awareness movement that brings attention to the 10.5 million tons of clothingi that are discarded every year.

The campaign encourages people to recycle their clothing instead of throwing it out. Many people dispose of clothing because it is stained, in fact, 300 million pieces of clothing are tossed out by millennials over a lifetime due to white marks or yellow stainsii. Unilever's Anti-Marks Antiperspirants provide a potential solution for the three-quarters of people who are not donating clothing because it is torn or stainediii. With Unilever's Anti-Marks Technology, people now can extend the life cycle of their garments with deodorant options that help prevent white marks on dark clothes and the formation of yellow stains on white clothes. The technology is featured across five marquee brands – Degree Men®, Degree Women®, Dove®, Dove Men+Care® and AXE®.

"Unilever's Anti-Marks Technology helps people protect their clothes by preventing white marks and yellow stains – a contributing factor to why so much clothing is thrown out," said Dawn Hedgepeth, Unilever's Senior Director, U.S. Deodorants and Men's Grooming. "Unilever's deodorant portfolio is excited to be partnering with Savers, a company that is dedicated to keeping clothing in the reuse cycle – which helps both people and the planet."

To kick- off the campaign, the Stain-Less, Waste-Less Installation was unveiled at The Oculus at Westfield World Trade Center in New York City. The Installation, on display February 6 and 7, raises awareness about clothing waste and offers solutions to tackle the problem. The eye-catching Installation features a female mannequin standing twenty-eight feet tall and thirty feet wide in diameter, whose dress is made from repurposed clothing. Throughout the dress, there are statistics about the issue of clothing waste as well as steps people can take to extend the life of your clothing. The Installation was designed and created by Electric Coffin, a multi-disciplinary studio who uses art and design as filters to engage, excite, and craft inspired experiences. On-site are collection areas where clothing can be dropped-off and Unilever will be recycling the clothes to a local New York nonprofit organization.

"Considering the impact of textile waste on the environment, taking steps to extend the life of our clothing can make a huge difference," said Tony Shumpert, Savers' Vice President of Recycling & Reuse. "Our partnership with Unilever's deodorant portfolio for this edition of the I Give a Sh!rt® campaign allows us to continue to raise awareness around the importance of developing solutions that keep clothing in the reuse cycle—and out of the garbage bin."

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington's, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:
Helping more than a billion people take action to improve their health and well-being by 2020.
· Halving the environmental impact of our products by 2030.
· Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.

Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

About Savers
The Savers ® family of thrift stores is a for-profit, global thrift retailer offering great quality, gently used clothing, accessories and household goods. Savers purchases the majority of its secondhand merchandise from more than 90 nonprofit organizations, which provides those organizations with sustainable funding to support their vital community programs and services. Savers' unique business model prevents more than 700 million pounds of quality used goods from landfills each year and provides local consumers a smart way to shop. Our brands comprise Savers® (in the U.S. and Australia), Value Village™ (in the U.S. and Canada), Unique® (in the U.S.), and Village des Valeurs® (in Quebec). All in all, we operate over 300 locations and have 22,000 employees.

TVI, Inc. d/b/a Savers and Value Village is a for-profit professional fundraiser. Visit savers.com/disclosures for state specific disclosures.

i The United States Environmental Protection Agency, as cited in the Savers State of Reuse Report

ii The Degree Deodorant Survey was conducted online by Kelton Global, between January 27th and February 3rd, 2017, among 1,079 nationally representative nationally representative Millennials (ages 20-35), verified by TrueSample, with a margin of error
of +/- 3.1%.

iii Savers' State of Reuse Report

Source: PR Newswire/Unilever

Website: https://www.unileverusa.com

HashTags: #Unilever #Clothing #Installation #Art #WorldTradeCenter #NewYorkCity

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