Timberland Brings Nature's Elements To Life In New Pop-Up Retail Store On Fifth Avenue, In The Heart Of New York City News By Timberland
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Timberland Brings Nature's Elements To Life In New Pop-Up Retail Store On Fifth Avenue, In The Heart Of New York City

Shoes News By Timberland | Posted on October 02, 2018 08:03 AM

Timberland Brings Nature's Elements To Life In New Pop-Up Retail Store On Fifth Avenue, In The Heart Of New York City - PRNewsFoto/Timberland  

Shoes News by Timberland : Timberland, known worldwide for its iconic yellow workboot and passion for the outdoors, today opened the doors to its first experiential pop-up store on New York's famed Fifth Avenue, at 43rd Street. The concept store reflects the brand's 45-year heritage through the lens of nature – living trees, natural earth terrariums, an over-sized living green wall – and experiential weather moments to inspire the community to embrace the outdoors in the city.

The 3,500-square foot space at 511 Fifth Avenue is a bold expression of Timberland's brand purpose, calling on a generation of city dwellers to step outside. Upon entry guests are immediately transported into the outdoors, and the deep New England roots where the brand was born. Ten full-sized, living birch and ficus trees deliver the first moment of bringing the outdoors, in. In line with the brand's longstanding commitment to urban greening and tree planting, the trees will be donated and given a permanent home in New York City later this fall.

Amid the trees, natural earth terrariums comprised of ferns, moss and other native New England plant species lead consumers along their retail journey, while a majestic living green wall, featuring nearly 2,000 plants, blends with the stone architecture for a uniquely modern take on the outdoors. Engaging weather experiences – including an interactive digital rain room and a blustery, photo-ready winter scene – encourage guests to embrace the outdoors, knowing they are protected from any elements Mother Nature throws their way. Key product collections, reflecting Timberland's longstanding heritage of waterproof protection, warmth and style, are paired with each of the experiences.

The fixtures in the space seamlessly blend with the environment while also making a statement. Bespoke reclaimed natural wood and metal table tops, custom benches and rails are on loan from Cleveland Art, while stunning landscape photography created by Dutch photographer Albert Dros dons the walls. From the street, passers-by have an open view into the store environment, via eight floor-to-ceiling windows that are adorned with modern graphical expressions of nature's elements: wind, water, earth and sky.

"For 45 years, Timberland has inspired people to step outside – to pursue the outdoors with passion and purpose. Now we're pushing the boundaries of what that can mean," said Jim Pisani, global brand president, Timberland. "With this new space at Fifth Avenue, we set out to create a haven where the community can experience the beauty and power of nature, right here in the city. This is our vision for the future; whether in New York, Milan or Tokyo, this store design will serve as inspiration for Timberland stores around the world for years to come."

Timberland on Fifth Avenue opens with a curated assortment of the brand's pinnacle fall '18 collections, including special releases and designer collaborations, men's and women's outerwear, and accessories for the cooler months ahead. Special attention is given to the Timberland Boot Company® and American Craft collections, which represent the brand's benchmark of modern craftsmanship and style. The store's prime window real estate, at the corner of Fifth Avenue and 43rd Street, features a dedicated women's area, beautifully showcasing the fall women's collections, including the new Sutherlin Bay and Courmayeur.

Timberland will celebrate the Fifth Avenue opening with a series of events starting October 16, including a larger-than-life Timberland Classic Boot and pop-up park in the Flatiron District; an Urban Greening event at the Thomas Jefferson Recreation Center in Harlem and a private VIP launch event. The celebration will culminate with a day-long celebration at the store on Friday, October 19, which will be open to the public and feature product giveaways, crafting stations, entertainment and more.

"Consumers today are looking for experiences with brands. They want to make an emotional connection, not just a transaction," said Argu Secilmis, vice president of global brand marketing for Timberland. "Whether they are visiting our Fifth Avenue store, pledging to take a small but meaningful green action, or rolling up their sleeves to help us create a living rooftop in Harlem, we are excited for the community at large to join the Timberland community this fall."

The Fifth Avenue store is one of seven "flex retail" stores opening across the U.S. for the fall and winter season, including three in New York, three in Los Angeles and one in Miami. In addition, this week the brand opens a permanent specialty retail store in Mall of America (Minneapolis).

About Timberland
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand's rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland's dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us @timberland.

Source: PR Newswire/Timberland

Website: http://www.Timberland.com

HashTags: #Timberland #Shoes #Store #Accessory #NewYork #FifthAvenue

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Holiday Looks With L'Oréal Paris | The #1 Beauty Brand Shares Holiday Looks to Try at Home This Season | Empowers Women by offering the most Luxurious and Innovative Products

  • OMEGA, state-of-the-art WristWatches Announces New Five-Year International Warranty on All Watches | Lewis Jewelers will honor this policy update on new OMEGA watches bought on or after July 1, 2018

  • CUTV News Welcomes Dineen Carta, Author of

    CUTV News Welcomes Dineen Carta, Author of 'Loving the Ache: A Woman's Journey' | Each person has their own Unique Beautiful Path and their own Beautiful Way of Expressing themselves in the World

  • StreetTrend LLC Launches Limited Edition Shoe Label PS821 Following Successful 2018 Introduction Of P448 Luxury Sneakers | Exclusive new luxury sneaker brand PS821 will donate 8.21% of Profits - PRNewsFoto/StreetTrend LLC

    StreetTrend LLC Launches Limited Edition Shoe Label PS821 Following Successful 2018 Introduction Of P448 Luxury Sneakers | Exclusive new luxury sneaker brand PS821 will donate 8.21% of Profits

  • Kat Von D Beauty Lolita Eyeshadow Palette - PRNewsFoto/KENDO Kat Von D Beauty Everlasting Glimmer Veil Liquid Lipstick in Lolita - PRNewsFoto/KENDO Kat Von D Beauty Artistry Collective Global Artist Leah Carmichael (@iamleah) wears the new Lolita Eyeshadow Palette - PRNewsFoto/KENDO

    Kat Von D Beauty Launches Must-Have Lolita Collection - And It's 100% Vegan & Cruelty-Free | The Collection Features an Eyeshadow Palette, Liquid Eyeliner and Liquid Lipstick

  • Mary Poppins Returns original Motion Picture Soundtrack Today | Featuring Performances By Lin-Manuel Miranda, Emily Blunt, Meryl Streep, Dick Van Dyke And Angela Lansbury

  • MHz Choice to premiere four new 'Beck' episodes starring Kristofer Hivju from 'Game of Thrones'

  • Urban artist, Alexandre Farto – aka “Vhils” introduces the 2018 Hennessy Very Special Collector’s Edition by Vhils at Wynwood Walls in Miami on December 5, 2018. Part of Art Basel Miami, the artist debuted his first Wynwood Walls solo show– ‘Ethereal’ – before unveiling a limited-release of 100 unique individually-signed pieces for Hennessy, created using the artist’s famed ‘making the invisible visible’ technique. The new artwork is available on December 6  PRNewsFoto/Hennessy Hennessy Very Special Collector’s Edition by Vhils – a limited-edition release of 100 unique individually-signed pieces designed using the art-world phenomenon’s famed ‘Making the Invisible Visible’ technique. The new artwork is available on December 6 exclusively on Clos19. PRNewsFoto/Hennessy Model Chanel Iman, urban artist Alexandre Farto – aka “Vhils”, and musician Nas at the 2018 Hennessy Very Special Collector’s Edition by Vhils event during Miami’s art week on December 5, 2018. The private dinner officially unveiled the Hennessy Very Special Collector’s Edition by Vhils – a limited-edition release of 100 unique individually-signed pieces designed using the art-world phenomenon’s famed ‘Making the Invisible Visible’ technique. PRNewsFoto/Hennessy

    Art, Music & Fashion Icons Celebrate The Unveiling Of The 2018 Hennessy Very Special Collector's Edition By Urban Artist Vhils | Musician Nas, DJ TJ Mizell, designer Joe Freshgoods, model Chanel Iman

  • Legendary Guitarist Peter Frampton to Receive the Les Paul Innovation Award at 34th Annual NAMM TEC Awards

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018