SHISEIDO Re-launches Its Hero Serum, Ultimune Power Infusing Concentrate With Global Celebrations For The #StrongSouls Within Us All News By Shiseido Co Ltd
news, events & stories

#1 News Source for the Creative People

   Welcome Guest | Login

SHISEIDO Re-launches Its Hero Serum, Ultimune Power Infusing Concentrate With Global Celebrations For The #StrongSouls Within Us All

Beauty News By Shiseido Co Ltd | Posted on June 03, 2018 11:42 AM

SHISEIDO Re-launches Its Hero Serum, Ultimune Power Infusing Concentrate With Global Celebrations For The #StrongSouls Within Us All - Credit : Photo by Christopher Jue/Getty Images for SHISEIDO - PRNewsFoto/Shiseido Co Ltd  

Beauty News by Shiseido Co Ltd : Shiseido Company, LTD commemorated the re-launch of its hero serum, Ultimune Power Infusing Concentrate with simultaneous celebrations all around the globe. Kicking off in Paris on May 31st the festivities continued in Tokyo, Hong Kong, Taipei, Bangkok and Singapore, culminating in Malibu, USA on June 1st. In partnership with internationally celebrated dance artist and choreographer, Koharu Sugawara, each event focuses on the virtue of inner strength, the confidence it instills, and the joy it brings.

With Ultimune Power Infusing Concentrate taking center stage, this series of events represents a significant milestone in SHISEIDO's brand rejuvenation journey, underpinning the brand's VISION 2020.

Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate cemented its status as the best-selling product in the SHISEIDO range, with one bottle sold every 13 seconds.* This game-changing serum has received over 132 beauty awards globally** - more than any other product in SHISEIDO's portfolio in the course of the brand's 145-year history. Ultimune Power Infusing Concentrate was developed with an uncompromising commitment to fortifying the skin's inner defenses, and the global #StrongSouls campaign is a motivating expression of the product's end promise. A salute to the inner strength of every individual, #StrongSouls invites each of us to embrace our own convictions, our personal power and the empathy that unites us with others, through these shared celebrations and the sense of positivity they evoke.

Marrying Art with Grace and Strength

With its inspiring imagery, the #StrongSouls campaign taps into both SHISEIDO's enduring heritage as a distinguished beauty brand, and its position as a progressive voice for women. The campaign film is shaped by the dance artistry of Koharu Sugawara as she moves through the city of Tokyo. Through dance, she conveys a story of deep emotion and with calculated nuance, she draws from her own inner and outer strength to create the ultimate expression of joy and power.

Celebrate the power of inner strength and share in the joy that it brings with Koharu Sugawara at https://youtu.be/ELYYRQkCYzc

*Based on global sell-in data collected from January 2017–December 2017, in which 1 day is counted as 24 hours
**Total number of awards globally as of December 2017

Source: PR Newswire/Shiseido Co Ltd

Website: http://shiseido.co.jp

HashTags: #Shiseido #Beauty #Makeup #StrongSouls #HeroSerum #Launch

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Beyoncé: 'Everything is Love' With Messika Paris | Beyoncé Shines in the Persian Drops Set, a Waterfall of more than 100 Carats of Diamonds

  • Novus Presents OCEANIA: A Nautical Inspired Line Of Men's Shoes | Footwear was created for men who are passionate about travel and with a genuine commitment to enjoy nature, culture and life

  • An Unexpected Approach: Modern Composer Conveys Classical Music Through Accessible, Immersive Experiences | Colorado Based Composer Aims to Expand Audiences' Appreciation of Classical Music

  • Chihuly glass sculptures, concerts under the stars help make summer shine at Biltmore this year

  • Wynn Las Vegas Announces Exclusive Retailers Joining Wynn Plaza

  • Holland America Line’s Nieuw Statendam - PRNewsFoto/Holland America Line

    Holland America Line and O, The Oprah Magazine Set Sail on a Three-Day Girls' Getaway Cruise Jan. 30, 2019, with Oprah Winfrey Aboard Nieuw Statendam

  • Metamathemagical - PRNewsFoto/Destination NSW 1000 Cranes - PRNewsFoto/Destination NSW Snugglepot and Cuddlepie - PRNewsFoto/Destination NSW

    Lights Out for Vivid Sydney 2018

  • Cool Memories and Hot Melodies | Explore Montana's music scene with exclusive local recommendations from Stephanie Quayle

  • Casio G-SHOCK Continues To Innovate Premium MR-G Line With Special Edition Connected Timepiece | Extremely Limited Edition Tsuiki Sword Guard Timepiece Will Be Available For Purchase Beginning in July

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018