Paris Hilton Launches Her 25th Fragrance: ELECTRIFY News By Parlux LTD
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Paris Hilton Launches Her 25th Fragrance: ELECTRIFY

Fragrances News By Parlux LTD | Posted on September 30, 2019 02:27 PM

Paris Hilton announces her 25th fragrance: ELECTRIFY. PRnewsFoto/Parlux LTD  

Fragrances News by Parlux LTD : Paris Hilton and Parlux LTD. announce the launch of ELECTRIFY, making this Hilton's 25th fragrance in the past fifteen years. Since launching in 2004, her perfume collection has sold over $2 Billion and remains one of the top celebrity brands in the market today.

A milestone in the fragrance industry, ELECTRIFY was created to represent Hilton's true passion for music, dancing and living in the moment. ELECTRIFY captures the euphoria you feel as you dance the night away and lose yourself in the neon lights. It is made for the woman who isn't afraid to show her confidence, sensuality, and captivating personality.

"What I love most about being a DJ is the burst of energy I get on stage and bringing happiness to a crowd of people," says Hilton. "I wanted to capture that feeling in a scent and celebrate the confident woman who is the life of the party."

This magnetic floriental woody manages to be both flirtatious and alluring with its intoxicating blend of Scarlett Apple, Spring Peony and fresh ozonic notes balanced with subtle Turkish Rose, adding a spark of vitality to the hypnotizing aroma of ELECTRIFY.

Hilton partnered with perfumer Yves Cassar, IFF to develop ELECTRIFY. Cassar states, "This scent was crafted to make a statement - to achieve this I added a bouquet of floralcy to amplify the sensuality and contrasted that with addictive juicy notes and upbeat mix of sweet coconut-vanilla and creamy woods."

With its various olfactive levels, this unique scent settles in and vanilla absolute shines through, as the star of the party with its long-lasting velvety sweetness that leaves you wanting more.

THE PACKAGING

The translucent neon pink bottle captures the pulsating energy with its disco ball cap design that amplifies the feeling of an electrifying moment, day or night.

THE FRAGRANCE: FLORIENTAL WOODY

Top: Fresh Ozone, Scarlett Apple, Cyclamen, Mandarin Oil
Heart: Spring Peony, Turkish Rose, Magnolia, Red Poppy
Base: Vanilla Absolute, Coconut Milk, Musky Sandalwood, Patchouli Heart

AVAILABLE
Starting October 2019 in stores at Perfumania and online Perfumania.com

Source: PR Newswire/Parlux LTD

Website: http://www.com

HashTags: #ParluxLTD #ParisHilton #Fragrance #Beauty #Makeup #Launch

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Rachael Sage Releases New Single | The Concept of Courage has taken on a Whole New Meaning for the Singer-songwriter

  • Diamonds on Wabash to Host Simon G. Celebrity Designer Signature Event Next Week | Shop over 800 Stunning Bridal and Fashion Jewelry Designs Straight from the Brand's Design Studio in Los Angeles

  • Costume Designer Salvador Perez Honored with "Metropolitan Fashion Excellence Award," Presented by Rebecca Rittenhouse for The Metropolitan Fashion Awards

  • Rihanna's first visual autobiography featuring intimate moments from her life and creative journey to be published by Phaidon | A Large-format, Lavishly Produced, 504-page Book with 1,000 Photos

  • Amsale Unveils 360-Degree Wedding Wardrobe In Dramatic Fashion At Bridal Week | Fall 2020 Presentation Features Five Distinct Collections Designed to Dress Every Wedding Event

  • Victoria's Secret To Feature UK Lingerie Label Bluebella | The World's most famous Lingerie Brand, Introduces Female-founded Lingerie Label Bluebella

  • Breitling Superocean Automatic 44 Outerknown Watch - PRNewsFoto/Breitling Breitling Surfers Squad Members Stephanie Gilmore, Kelly Slater and Sally Fitzgibbons at the Surf Ranch in Leemore, California. - PRNewsFoto/Breitling Breitling Cinema Squad Member Brad Pitt with Breitling CEO Georges Kern at the Breitling Summit in Los Angeles, California. PRNewsFoto/Breitling

    Breitling And Its Surfers Squad Welcome Guests To Kelly Slater's Surf Ranch In Lemoore, California | A Surprise Visit from Breitling Cinema Squad Member Brad Pitt, the Memorable Experience

  • Bloomeffects Launches As First Skincare Brand Powered By Tulips | Tapping Into One Of The World's Most Glorious Natural Resources – Holland's World-Renowned Tulips – Sustainable & Effective Skincare

  • Privé Revaux To Launch At Dillard's With Made In Italy Collection | Sunglasses Feature European Quality Craftsmanship including Custom and Handmade, High Polished Acetate Frames and 3D Designs

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2019