Outerknown, The Sustainable Lifestyle Brand Founded By Kelly Slater And John Moore, Launches Women's Collection | Inspired by & designed for the Women who are making change in their Respective Fields News By Outerknown
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Outerknown, The Sustainable Lifestyle Brand Founded By Kelly Slater And John Moore, Launches Women's Collection | Inspired by & designed for the Women who are making change in their Respective Fields

Fashion News By Outerknown | Posted on March 12, 2019 11:30 AM

OUTERKNOWN, THE SUSTAINABLE LIFESTYLE BRAND FOUNDED BY KELLY SLATER AND JOHN MOORE, LAUNCHES WOMEN'S COLLECTION_(L to R) Raychel Roberts, Candace Reels, Lauren Singer - PRNewsFoto/Outerknown  

Fashion News by Outerknown : Outerknown, the sustainable lifestyle brand founded by Kelly Slater and John Moore, moves into spring 2019 with the launch of its first-ever women's collection.

In 2015, professional surfer Kelly Slater and creative director John Moore set out to create a brand that would disrupt the fashion landscape by making a true connection between sustainability and style. Since then, Outerknown has succeeded in building brand affinity within the conscious lifestyle and menswear markets by offering quality products, made with the best partners, and most importantly, with the highest regard for People and Planet.

"We started Outerknown to prove that we could make great clothes using fair labor practices and materials that are not harmful to the environment," says Slater. "Our growing business shows us that people want to make conscious choices about their clothes—you don't have to harm people or the planet for the sake of fashion."

Inspired by and designed for the women who are making change – in their respective fields and in their communities all over the world – Outerknown women's seeks to reach those whose style is led by their intelligence. The debut collection of 17 styles includes a variation of tops, dresses and bottoms in various color ways that all work together to create a versatile wardrobe of effortless, everyday essentials that come with a clean conscience. Incredibly, the entire collection is made of 100% benefit fibers (organic, recycled, and/or regenerated) with prices ranging from $48 - $268.

John Moore adds that over the years, they noticed that Outerknown's customer base was growing beyond just men. "Women were always 'borrowing from the boys' and have continuously showed their support of our ethos, quality and style. We thought it was time to give them pieces they could call their own."

Some of these pieces include the Canyon Dress, Bee Shirt, Sunrose Top and Pacific Kimono, all made of 100% Organic Cotton and produced in collaboration with Piece & Co, an organization working to empower women around the world through textile manufacturing. It is an organization that is near to Outerknown as it parallels the brand's commitment to social and environmental responsibility.

Outerknown women's debut campaign features environmental activist and Trash is for Tossers blogger Lauren Singer, activist and founder of Female Collective, Candace Reels, and model and founder of Chasseresse, Raychel Roberts. "It was important for us to look to women with an authentic connection to People and Planet," says Moore. "Lauren, Candace and Raychel each embody the intelligence, enthusiasm, and drive to leave this planet better than they entered it, and more importantly, are sharing their knowledge to inspire change."

About Outerknown
Founded by professional surfer Kelly Slater and acclaimed designer John Moore, Outerknown is a sustainable lifestyle brand made For People and Planet. Every decision is made with the highest regard for the hands that craft our clothes and the world we call home. From seeds to suppliers to circular design, the mission is to protect natural resources, empower the people crafting our clothes, and inspire change within the industry and beyond by being completely transparent about our process. From our launch, we have created trusted partnerships with companies such as Fair Trade USA, bluesign® and Econyl®. By patterning our supply chain processes around the Fair Labor Association guidelines, we reached full accreditation by the FLA in two and a half years, faster than any other clothing brand ever. Outerknown proves that sustainability and style can be synonymous and neither has to be sacrificed for the other.

Outerknown launched in 2015 and is sold at outerknown.com and at select premium retailers worldwide. For more information about Outerknown, its products, and sustainability efforts, please visit www.Outerknown.com.

Source: PR Newswire/Outerknown

Website: http://www.Outerknown.com

HashTags: #Outerknown #Fashion #Sustainable #SustainableFashion #JohnMoore #KellySlater

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Growing Up Graham: Ashley Graham & Sister Abigail Share Childhood Photos of Summers Past as They Make New Memories in Latest Swimsuits For All Campaign | 2019 Collection Starring the Sister Duo

  • Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection - PRNewsFoto/FGX International Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection - PRNewsFoto/FGX International Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection - PRNewsFoto/FGX International

    Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection

  • Neymar Jr. x Diesel Fragrances Launch Spirit of the Brave | The Launch of a New Fragrance, "Spirit of the Brave". Spread Worldwide, The Campaign was Launched on May 19th in more than 40 Countries - PRNewsFoto/Diesel Fragrances

    Neymar Jr. x Diesel Fragrances Launch Spirit of the Brave | The Launch of a New Fragrance, "Spirit of the Brave". Spread Worldwide, The Campaign was Launched on May 19th in more than 40 Countries

  • Miami Fashion Week® Announces Official 2019 Lineup | From Featured Designers, New Collections, Venues, Sponsors and Events, This Year's Lineup Is Bringing Heat to Miami

  • Ocean Cube, The First Oceanic and Immersive Underwater Exhibit, To Debut in New York City Next Month | Majestic Jellyfishes to Enhance the Viewer

    Ocean Cube, The First Oceanic and Immersive Underwater Exhibit, To Debut in New York City Next Month | Majestic Jellyfishes to Enhance the Viewer's Perception | Ocean Cube will Debut on June 8, 2019

  • Announcing Q Timex: A Reissue Of A 1979 Retro Classic Returns With The Original Details | Diver-inspired Look Incorporates Blue, Red & Gold Accents, It's Sure to Stand Out in any Watch Collection

  • Icon Entertainment Group Announces Sinatra Bar and Lounge | Frank Sinatra Performed on more than 1,400 Recordings & Awarded 31 Gold, Nine Platinum, Three Double Platinum & One Triple Platinum Album

  • Lands' End Announces Third Annual National Swimsuit Day on May 21 | Dedicated Swimsuit Shopping Day to Feature 50 percent off on Swimwear, a Vacation Giveaway, Exclusive Swimsuit and More…

  • The Pool Float of Summer 2019 Has Arrived from Smirnoff Seltzer and FUNBOY | Acclaimed Artist Jason Woodside To Design One-Of-A-Kind Hydroplane Pool Float for a Summer of Fun

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018