NYFW Spring 2020 Designer Pickup: FORTUNA Tokyo, Changing The Way You See Japan | Meet the Emerging Japanese Luxury Brand Ready to Take Over NYFW at the Big Apple this September News By FORTUNA Tokyo
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NYFW Spring 2020 Designer Pickup: FORTUNA Tokyo, Changing The Way You See Japan | Meet the Emerging Japanese Luxury Brand Ready to Take Over NYFW at the Big Apple this September

Fashion Show News By FORTUNA Tokyo | Posted on August 30, 2019 08:37 AM

NYFW Spring 2020 designer pickup: FORTUNA Tokyo Changing the way you see Japan - PRNewsFoto/FORTUNA Tokyo  

Fashion Show News by FORTUNA Tokyo : People seem to be mouthing the word Tokyo a lot lately. But have you heard of "FORTUNA Tokyo"? Meet the emerging Japanese luxury brand ready to take over NYFW at the Big Apple this September.

With NYFW Spring 2020 just around the corner, many find ourselves asking "who will be the next big thing?" After Tomo Koizumi presented his dreamy out-of-this-world 2019 SS collection, people seem to be eager to know what kind of excitement awaits this year.

"FORTUNA Tokyo" is the next Japanese designer everybody should keep an eye on.

The Japanese luxury brand based in Tokyo will be presenting their newest collection at Piers 59 Studios as part of FLYING SOLO on September 6th from 18:00, marking their debut at New York Fashion Week 2020 SS. "Young Paris", a CFDA brand ambassador for New York Fashion Week 2017 has already been confirmed to appear on their runway.

So what is FORTUNA Tokyo?

In an era where many look for inspiration on social media or beyond the borders, the traditional Japanese craftsmanship struggles to keep up to the digital age. Due to the lack of successors, the number of craftsmen who carry on the techniques to the next generation is declining. The once highly praised artwork provided only to the privilege is on the verge of crisis in its native country.

That is where FORTUNA Tokyo comes in. Their goal is simple: to revive the once forgotten beauty of traditional Japanese craftsmanship. Making a splash at the Tokyo Collection 2018 SS, Kobe Collection 2016AW, Hong Kong Fashion Week 2016SS, and Tokyo Street Collection, FORTUNA Tokyo is an emerging brand expected to make a scene at NYFW 2020 SS in their Samurai ways.

The designer, Akiko Koba gives a twist to modern looks by incorporating Japanese essences into the collection. Furthermore, she goes beyond the surface design, and uses high quality Kimono textiles produced in the historic Kyoto, Japan for her collections, proving that Japanese beauty lies within the smallest details that are often unseen.

The textiles used in collections are made by craftsmen in small traditional local factories rather than big ones because their artwork created from their extreme attention to detail cannot be mimicked by no one else.

FORTUNA Tokyo also builds a partnership with these craftsmen in the hopes of having people across the world see the beauty that these thriving individual craftsmen's create.

For the spring collection, the brands looks will be representing the eras in Japan; Heian, Kamakura, Muromachi, Sengoku, and Edo.

Source: PR Newswire/FORTUNA Tokyo

Website: http://www.fortunatokyo.com

HashTags: #FORTUNA #Tokyo #Fashion #NYFW #NewYorkFashionWeek #FashionWeek

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