Neiman Marcus' 'The Art of Travel' Campaign Takes Off | It Unveils Collection of Over 500 Exclusive Travel-Friendly Products Through a Campaign Photographed in the World's Most Desired Locations News By Neiman Marcus
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Neiman Marcus' 'The Art of Travel' Campaign Takes Off | It Unveils Collection of Over 500 Exclusive Travel-Friendly Products Through a Campaign Photographed in the World's Most Desired Locations

Fashion News By Neiman Marcus | Posted on February 28, 2019 05:36 PM

Neiman Marcus' 'The Art of Travel' Campaign Takes Off | The Luxury Retailer to Unveil Collection of Over 500 Exclusive Travel-Friendly Products Through a Campaign Photographed in the World's Most Desired Locations - PRNewswire/Neiman Marcus  

Fashion News by Neiman Marcus : Neiman Marcus launches "The Art of Travel" campaign, kicking off a season of discovery for shoppers with travel-themed exclusives and a complementary spring issue of Neiman Marcus' the book. From handbags and fine apparel to beauty and men's, over 500 product exclusives have been curated across all merchant divisions into this special "The Art of Travel" collection.

"Through The Art of Travel, we are bringing the spirit of travel and the magic of fashion together for our customers in an innovative and experiential way," said Theresa Palermo, Senior Vice President, Brand Marketing & Public Relations, Neiman Marcus Group. "We are inspiring our shoppers and engaging them at every touch point, both in stores and online. The Art of Travel will be an immersive experience for our customers, offering them insider travel tips from notable fashion designers, engaging in-store events with brand partners, and an impressive collection of exclusive products."

Neiman Marcus partnered with Tourism Ireland, Tourism Authority of Thailand, Audley Travel, and MSC Cruises to travel across the globe and capture original content through the lenses of notable photographers Phil Poynter, Agata Pospieszynska, Billy Kidd, Jeff Stephens, Greg Lotus, and John Balsom.

"The Art of Travel" campaign can be seen in the Neiman Marcus spring book, offering travel guides, best-in-class fashion, and tips and tricks from travel industry insiders. The campaign continues online and in all 43 stores with an extensive collection of travel-friendly products. In-store activations will also take place at Neiman Marcus Hudson Yards in New York City, Neiman Marcus Beverly Hills, and Neiman Marcus at NorthPark Center in Dallas.

"Travel is such a magical and personal experience. My style has evolved dramatically over the years through experiencing different cultures and destinations," said Ed Burstell, Senior Vice President, Production Innovation. "I'm excited to see how this collection of fantastic pieces we've curated will complement our customers' wardrobes in different ways."

A few notable items from the collection include exclusive Sophia Webster Dina Transparent Crystal-Caged Sandals ($395, X4B6M), an exclusive Prada Vela Travel Duffel Bag ($1,950, V463U), an exclusive Brunello Cucinelli Men's Colorblock Zip-Front Coat ($1,995, N5UBD), and an exclusive Knesko Skin Rose Quartz Antioxidant Travel Set ($99, C4VVA), to name a few.

"The Art of Travel" pieces will be available to shoppers from March until May both online and in stores. Neiman Marcus stores will also be transformed into travel hubs, celebrating the campaign through creative window displays and interior presentations with vitrines and visual towers.

ABOUT NEIMAN MARCUS GROUP
Neiman Marcus Group LTD LLC is a luxury, multi-branded, omni-channel fashion retailer conducting integrated store and online operations under the Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, Horchow, and mytheresa brand names. For more information, visit www.neimanmarcusgroup.com. Keep up with the latest news and events happening at Neiman Marcus on Facebook, Twitter, Instagram, Pinterest, and Snapchat.

Source: PR Newswire/Neiman Marcus

Website: http://www.NeimanMarcus.com

HashTags: #NeimanMarcus #Luxury #Fashion #Photography #TheArtofTravel #Travel

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Growing Up Graham: Ashley Graham & Sister Abigail Share Childhood Photos of Summers Past as They Make New Memories in Latest Swimsuits For All Campaign | 2019 Collection Starring the Sister Duo

  • Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection - PRNewsFoto/FGX International Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection - PRNewsFoto/FGX International Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection - PRNewsFoto/FGX International

    Foster Grant® Sunglasses Turns 90! | Foster Grant, The Original American Sunglass Brand®, is Celebrating its 90th Anniversary with the Launch of a Special Anniversary Capsule Collection

  • Neymar Jr. x Diesel Fragrances Launch Spirit of the Brave | The Launch of a New Fragrance, "Spirit of the Brave". Spread Worldwide, The Campaign was Launched on May 19th in more than 40 Countries - PRNewsFoto/Diesel Fragrances

    Neymar Jr. x Diesel Fragrances Launch Spirit of the Brave | The Launch of a New Fragrance, "Spirit of the Brave". Spread Worldwide, The Campaign was Launched on May 19th in more than 40 Countries

  • Miami Fashion Week® Announces Official 2019 Lineup | From Featured Designers, New Collections, Venues, Sponsors and Events, This Year's Lineup Is Bringing Heat to Miami

  • Ocean Cube, The First Oceanic and Immersive Underwater Exhibit, To Debut in New York City Next Month | Majestic Jellyfishes to Enhance the Viewer

    Ocean Cube, The First Oceanic and Immersive Underwater Exhibit, To Debut in New York City Next Month | Majestic Jellyfishes to Enhance the Viewer's Perception | Ocean Cube will Debut on June 8, 2019

  • Announcing Q Timex: A Reissue Of A 1979 Retro Classic Returns With The Original Details | Diver-inspired Look Incorporates Blue, Red & Gold Accents, It's Sure to Stand Out in any Watch Collection

  • Icon Entertainment Group Announces Sinatra Bar and Lounge | Frank Sinatra Performed on more than 1,400 Recordings & Awarded 31 Gold, Nine Platinum, Three Double Platinum & One Triple Platinum Album

  • Lands' End Announces Third Annual National Swimsuit Day on May 21 | Dedicated Swimsuit Shopping Day to Feature 50 percent off on Swimwear, a Vacation Giveaway, Exclusive Swimsuit and More…

  • The Pool Float of Summer 2019 Has Arrived from Smirnoff Seltzer and FUNBOY | Acclaimed Artist Jason Woodside To Design One-Of-A-Kind Hydroplane Pool Float for a Summer of Fun

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018