Neiman Marcus Opens A Multi Level Retail Experience At Hudson Yards In New York City | Marrying Modern Luxury with Customer-focused Innovation for a Seamless Shopping Experience on NYC’s West Side News By Neiman Marcus
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Neiman Marcus Opens A Multi Level Retail Experience At Hudson Yards In New York City | Marrying Modern Luxury with Customer-focused Innovation for a Seamless Shopping Experience on NYC’s West Side

Fashion News By Neiman Marcus | Posted on March 12, 2019 09:42 AM

Neiman Marcus Opens A Multi Level Retail Experience At Hudson Yards In New York City | Marrying Modern Luxury with Customer-focused Innovation for a Seamless Shopping Experience on NYC’s West Side - PRNewsFoto/Neiman Marcus  

Fashion News by Neiman Marcus : Neiman Marcus opens its first Manhattan location in New York City's newest, most exciting and innovative shopping and dining destination, Hudson Yards, on Friday, March 15, 2019, at 12:00 p.m. This spectacular store boasts a customer-centric shopping experience throughout three levels of luxury fashion, digital innovation, and delectable dining, all located on levels 5, 6, and 7 of The Shops & Restaurants at Hudson Yards.

The 188,000 square foot store features thoughtfully curated products, unique services, an impressive art collection, and three signature dining options, which includes Cook & Merchants, Bar Stanley, and most notable, The Zodiac Room. Neiman Marcus customers will find iconic brands, alongside emerging brands, and exclusive product selected especially for Hudson Yards.

"We're thrilled to be introducing Neiman Marcus Hudson Yards as a continuation of our strategy to transform the Neiman Marcus brand into a digital luxury platform," said Geoffroy van Raemdonck, CEO of Neiman Marcus Group. "This store recognizes our brand's history and heritage while adapting to how the next generation of luxury customers shop. Neiman Marcus Hudson Yards will be all about providing physical and digital experiences in a way not seen at other stores, creating a personal customer experience that is seamless and magical."

Neiman Marcus Hudson Yards was conceived as an environment which will offer experiences and services that elevate interaction with the customer and exceeds their expectations in every way. The store boasts several noteworthy offerings such as:

· Digital stylists connecting with shoppers from the new "Digital Styling Lounge" on Level 7. Here stylists who've connected with customers digitally will have a space to seamlessly engage with their clients in an intimate shopping experience.
· A Personal Shopping Lounge where Manhattan's elite shoppers can work one-on-one with Neiman Marcus Hudson Yards skilled stylists to find the perfect looks for them.
· The Men's Club Room featuring a private fitting room and styling experience.
· Digitally-enabled fitting rooms that elevate the shopping experience by creating new ways for shoppers to engage with their sales associates:
o Communicate through an interactive touchscreen.
o Customizable lighting through five unique environment settings.
o The ability to check-out right from the fitting room.
· Memory Makeover™ mirrors that record beauty demonstrations and make-up tutorials which can be texted and emailed to customers.
· Sunglass Memory Mirror® stations allow customers to record and digitally compare up to four sunglasses on them, giving them the opportunity to select the perfect pair.
· Rockbot audio services allow customers to access and modify the store's music playlist like a digital jukebox.
· Digital directories found at each of the store's entrances providing customers with an intuitive interface that provides them with a quick search of departments, vendor locations, in-store events, and promotions.
· ChargeItSpot stations in the store that charge customers' mobile devices.

Exclusive shops and enhanced services that can only be found at Neiman Marcus Hudson Yards include:
· The Neiman Marcus "Travel Shop," outfitted with a perfectly curated assortment of travel apparel and accessories for women and men on-the-go.
· Cook & Merchant's Kitchen offering demonstrations, tastings, and mixology classes which will serve up culinary delights to customer.
· Neiman Marcus Live, a performance stage offering live activations and concerts.
· BLVD beauty salon, the new standard in beauty services, offering blowouts, manicures, pedicures, nail art, lash extensions, laser hair removal, waxing, brow shaping & peel services.
· A walk-up brow shaping lab and nail art station in Beauty for quick specialty services.
· The brand's first Resurrection Vintage boutique curated by Katy Rodriguez and Mark Haddawy.
· A customizable shop by Atelier Notify offering embroidery, painting, patchwork, distressing, and embellishments.
· A Satya Twena custom hat shop.
· Santana, an in-store shoe shiner and cobbler experience.
· A Lucchese boot shop, bringing a bespoke Texan tradition to the Big Apple.
· PopUp Florist on level 5 creating fresh bouquets by Kelsie Hayes.
· Relaxing and rejuvenating beauty treatments rooms and spa services, including access to a LED LightStim Bed.

About Neiman Marcus
Neiman Marcus is a Dallas-based luxury retailer, providing luxury customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus digitally connects with customers around the world while delighting them with interesting, interactive, and immersive experiences across a physical 43-store presence in the U.S. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there's something for everyone. Neiman Marcus is part of the Neiman Marcus Group, which is comprised of a multi-branded, luxury shopping experience under the Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, Horchow, and mytheresa brand names. To keep up with the latest news and events happening at Neiman Marcus, visit or follow the brand on Facebook, Twitter, Instagram, Pinterest, and Snapchat.

Source: PR Newswire/Neiman Marcus


HashTags: #NeimanMarcus #Fashion #Style #LiveLuxuryLifestyle #Luxury #Retail

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