Meet Urban Decay's Global Citizens | CL, Ezra Miller, Joey King, Karol G, and Lizzo Shake Things Up With "Pretty Different" | A Groundbreaking Beauty Brand that has stood for Being Different News By Urban Decay
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Meet Urban Decay's Global Citizens | CL, Ezra Miller, Joey King, Karol G, and Lizzo Shake Things Up With "Pretty Different" | A Groundbreaking Beauty Brand that has stood for Being Different

Beauty News By Urban Decay | Posted on June 27, 2019 12:34 PM

Meet Urban Decay's Global Citizens | CL, Ezra Miller, Joey King, Karol G, and Lizzo Shake Things Up With "Pretty Different" | A Groundbreaking Beauty Brand that has stood for Being Different  

Beauty News by Urban Decay : Urban Decay is a groundbreaking beauty brand that has stood for being different and cruelty-free since it first launched in 1996. The original press release declared that the products were "for the eyes, nails, lips and skin of girls and boys who want to rattle the notion of what beauty is and put their own stamp on it" and kicked off the brand's mission to challenge the status quo, reminding people that makeup is for anyone and everyone and should always be fun, untamed, and unexpected. Urban Decay continues to reject the sameness that runs through the beauty industry with the launch of "Pretty Different," a manifesto that embraces pure, unapologetic individuality.

"'Pretty Different' is our anthem for fellow makeup junkies who don't subscribe to beauty standards," says Wende Zomnir, Urban Decay's Founding Partner. "It's our tribute to individuality because everyone is pretty different. It's our approach to reinventing what it means to be a beauty brand."

With "Pretty Different," Urban Decay is also announcing five new spokespeople, a collective of trailblazers who refuse to accept forced standards and instead champion uniqueness. Ezra Miller, Lizzo, Joey King, Karol G, and CL star in the campaign and will front upcoming Urban Decay launches throughout the year, serving as advocates for being "Pretty Different."

"Our UD Citizens are dynamic, global voices that stand up for what they believe in," continues Zomnir. "They are the true definition of 'Pretty Different' and embody the spirit of UD. Because being different doesn't only mean being 'weird' or going against the status quo—it means you being you."

The "Pretty Different" global movement goes live today across digital, social media, and out-of-home ads. Get inspired to be whoever you want to be at UrbanDecay.com and @UrbanDecayCosmetics #PrettyDifferent.

ABOUT URBAN DECAY COSMETICS
Urban Decay appeals to those who relish their individuality and embrace what makes them different. We have challenged the industry's definition of beauty since 1996, when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing, cruelty-free range of bold and velvety eyeshadows—which include our bestselling (and often-copied) Naked palettes—to our award-winning eye pencils, budge-proof mascaras, and cult-status makeup setting sprays, our version of "pretty" has always been pretty different.

Source: PR Newswire/Urban Decay

Website: https://www.urbandecay.com

HashTags: #UrbanDecay #Beauty #Makeup #Celebrity #CL #EzraMiller

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Peter Quinones Releases Latest Experimental Literary Novel -- 'Comet Fox' Offers Direct Explorations of Feminist Issues | Banja's Escapades are Wide-ranging and Entertaining

  • Tanger Outlets Atlantic City Hosts Gene London's Golden Age of Hollywood Costume Exhibit | Invites Shoppers From July 20 through August 11 to Experience The Golden Age of Hollywood Costume Exhibit

  • 'Woodstock' 50 Years Later - The Most Legendary Weekend in Music History Rocks Movie Theaters Nationwide August 15 Only | Commemorating the 50th Anniversary of the Iconic Festival

  • PAT McGRATH LABS Unveils SKIN FETISH: SUBLIME PERFECTION The Campaign By Steven Meisel | Sublime Perfection Campaign Captured Through The Iconic Lens of Legendary Photographer Steven Meisel

  • Janet Jackson Takes Full 'Control' Of Her Vinyl Legacy | The Latest Rock & Roll Hall Of Fame Inductee Welcomes Six Entries From Her Groundbreaking A&M and Virgin Catalog, Coinciding With Metamorphosis

  • Break Out the Tie-dye and Crank the Hendrix Tunes! CURIOSITYSTREAM Hits the Road with the Original Documentary THE WOODSTOCK BUS | Journey Begins Ahead of the Festival's 50th Anniversary

  • Michael Kors & Gigi Hadid Bring Fantasy Island Experience To NYC | Debuts the New Fragrance Campaign starring International Supermodel Gigi Hadid | Wonderlust Creative is a Blue-skied Sun-kissed Dream

  • The Colosseum At Caesars Palace To Celebrate Grand Reopening With Back-To-Back Evenings With Keith Urban Sept. 6 & 7, 2019 | ACM Entertainer of the Year Go on Sale Friday, July 19 at 10 a.m. PT

  • Beyoncé Produces And Performs On Multi-Artist Album "The Lion King: The Gift" | NEW OFFERING IS A MUSICAL INTERPRETATION OF DISNEY'S "THE LION KING" AND A LOVE LETTER TO AFRICA

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2019