Madison Reed Introduces Light Works™ Balayage Highlighting Kit | A better way to highlight at home has arrived News By Madison Reed
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Madison Reed Introduces Light Works™ Balayage Highlighting Kit | A better way to highlight at home has arrived

Beauty News By Madison Reed | Posted on June 12, 2018 10:41 AM

Light Works is available in four shades, including Sorrento (left) and Ardenza (right), beginning today on - PRNewsFoto/Madison Reed  

Beauty News by Madison Reed : Today prestige hair color brand Madison Reed announces its first-ever, at-home highlighting kit: Light Works™. Light Works is an ammonia-free two-step kit for natural-looking balayage highlights achieved at home. This is highlights...reinvented.

Madison Reed's team of color experts spent over a year to develop Light Works ensuring that it offers the same two-step process that you get in a salon: first, lightening, and then toning to refine the color for natural-looking, balayage highlights. The kit also includes one application of Bond Building Cleansing Treatment to fortify highlighted hair, which helps prevent future breakage. Application is made easy with Madison Reed's patent-pending wishbone balayage applicator that aids in achieving natural-looking highlights.

"Madison Reed was founded to improve the hair color experience for the millions of women regularly coloring their hair at home. With the introduction of Light Works, we are now reinventing highlighting and making it attainable for women to achieve 'lived-in' highlights for hundreds of dollars less than you'd spend at a salon," said Amy Errett, CEO and founder of Madison Reed.

The Light Works Balayage Highlighting Kit is a first of its kind bringing innovation that has yet to be seen in at-home highlighting both in formula and application. The kit has been specially designed to mimic in-salon balayage highlights and allows for salon-gorgeous results to be achieved in the comfort of the Madison Reed client's home. Light Works features:

· A powder-free, clay-based cream lightener
· A patent-pending, wishbone balayage applicator for precise, drip-free application; designed by Madison Reed colorists
· Four demi-permanent toning shades to refine highlights for natural-looking color and unsurpassed condition and shine
· A Bond Building Cleansing Treatment to fortify highlighted hair
· No ammonia, no harsh odor

"I have traveled the globe and worked in top salons for over three decades, and I've never seen an at-home highlighting kit that works like Light Works," said David Stanko, vice president of technical design and education for Madison Reed.

Beginning this month, Light Works will be available on and at Madison Reed Color Bars for $44.95 and for $35.95 for members. Coming soon, Light Works will be available in ULTA stores, on, and as a service in Madison Reed Color Bars.

About Madison Reed:

Based in San Francisco, Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology, a proprietary ammonia-free formula, and a team of licensed colorists to deliver salon-quality hair color for under $25. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed's conditioning formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root extract to protect and pamper hair. Products can be found online, on mobile, and through select retailers including Sephora, QVC and Ulta Beauty. For fast, fabulous color applied by a professional, visit Madison Reed Color Bars in New York and San Francisco. For more information, visit

Source: PR Newswire/Madison Reed


HashTags: #MadisonReed #Beauty #Makeup #LightWorks #Ammoniafree #AmyErrett

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Nick Jonas And John Varvatos Meet & Greet Fans At Macy's Herald Square In New York City

  • Sheridan Smith stars in Funny Girl which screens in cinemas across the US on October 24 - PRNewsFoto/Trafalgar Releasing

    Trafalgar Releasing Announces Hit West End Productions Screening in Cinemas Worldwide

  • Multi-Platinum, GRAMMY Award-Winning Pop Icon Britney Spears to Launch New Residency at Park Theater in Las Vegas February 2019 | Tickets for 32 Performances on Sale Friday, Oct. 26 at 10 a.m. PT

  • Photo by John Paul Caponigro - PRNewsFoto/ChromaLuxe

    Photographers John Paul Caponigro and NYC Dance Project Named 2018 Masters on Metal by Blazing Editions and ChromaLuxe

  • LOREAL Winnie Harow Crédit Getty Images - PRNewsFoto/L LOREAL Classic Le Segretain Aja Naomi King Crédit Getty Images - PRNewsFoto/L LOREAL Classic Le Segretain Andie McDowell Crédit Getty Images - PRNewsFoto/L


  • Academy Award® Winner Ben Affleck Joins Star-Studded Lineup at San Antonio's Inaugural Celebrity Fan Fest |Batman will reunite with other 'Justice League' stars at the interactive fan festival

  • CocoMelody Introduced Their Captivating New Bridal Collection for 2019 | CocoMelody has just launched their 2019 bridal collection that they previously previewed at their successful fashion show

  • Canadian professional golfer Brooke Henderson is qualified to compete in the 2019 Diamond Resorts Tournament of Champions. - PRNewswire/Diamond Resorts Golf Channel personality and model Blair O’Neal has committed to playing in the Diamond Resorts Tournament of Champions. - PRNewswire/Diamond Resorts MLB Hall of Famer John Smoltz and Cy Young Award winner Justin Verlander are expected to compete in the LPGA Tour’s 2019 tournament. PRNewswire/Diamond Resorts

    Tickets on Sale Now for LPGA Tour's 2019 Diamond Resorts Tournament of Champions | Several ticket packages available for golf's most unique event held in Orlando, Florida

  • The Grand Foyer in the re-designed Owner The Master Bedroom in the re-designed Owner

    Oceania Cruises Reveals All-New Owner’s Suites Furnished Exclusively With Ralph Lauren Home | New Generation of Suites are the Only of Its Kind at Sea, Inc. is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales