Madison Reed Introduces Light Works™ Balayage Highlighting Kit | A better way to highlight at home has arrived News By Madison Reed
news, events & stories

#1 News Source for the Creative People

   Welcome Guest | Login

Madison Reed Introduces Light Works™ Balayage Highlighting Kit | A better way to highlight at home has arrived

Beauty News By Madison Reed | Posted on June 12, 2018 10:41 AM

Light Works is available in four shades, including Sorrento (left) and Ardenza (right), beginning today on - PRNewsFoto/Madison Reed  

Beauty News by Madison Reed : Today prestige hair color brand Madison Reed announces its first-ever, at-home highlighting kit: Light Works™. Light Works is an ammonia-free two-step kit for natural-looking balayage highlights achieved at home. This is highlights...reinvented.

Madison Reed's team of color experts spent over a year to develop Light Works ensuring that it offers the same two-step process that you get in a salon: first, lightening, and then toning to refine the color for natural-looking, balayage highlights. The kit also includes one application of Bond Building Cleansing Treatment to fortify highlighted hair, which helps prevent future breakage. Application is made easy with Madison Reed's patent-pending wishbone balayage applicator that aids in achieving natural-looking highlights.

"Madison Reed was founded to improve the hair color experience for the millions of women regularly coloring their hair at home. With the introduction of Light Works, we are now reinventing highlighting and making it attainable for women to achieve 'lived-in' highlights for hundreds of dollars less than you'd spend at a salon," said Amy Errett, CEO and founder of Madison Reed.

The Light Works Balayage Highlighting Kit is a first of its kind bringing innovation that has yet to be seen in at-home highlighting both in formula and application. The kit has been specially designed to mimic in-salon balayage highlights and allows for salon-gorgeous results to be achieved in the comfort of the Madison Reed client's home. Light Works features:

· A powder-free, clay-based cream lightener
· A patent-pending, wishbone balayage applicator for precise, drip-free application; designed by Madison Reed colorists
· Four demi-permanent toning shades to refine highlights for natural-looking color and unsurpassed condition and shine
· A Bond Building Cleansing Treatment to fortify highlighted hair
· No ammonia, no harsh odor

"I have traveled the globe and worked in top salons for over three decades, and I've never seen an at-home highlighting kit that works like Light Works," said David Stanko, vice president of technical design and education for Madison Reed.

Beginning this month, Light Works will be available on and at Madison Reed Color Bars for $44.95 and for $35.95 for members. Coming soon, Light Works will be available in ULTA stores, on, and as a service in Madison Reed Color Bars.

About Madison Reed:

Based in San Francisco, Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup uses technology, a proprietary ammonia-free formula, and a team of licensed colorists to deliver salon-quality hair color for under $25. Founded in 2013, Madison Reed started with a simple mission: To create a luxurious prestige hair color made with ingredients you can feel good about. Madison Reed's conditioning formula is crafted without ammonia, parabens, resorcinol, PPD, phthalates, and gluten. The entire color and hair care line is enriched with argan oil, keratin, and ginseng root extract to protect and pamper hair. Products can be found online, on mobile, and through select retailers including Sephora, QVC and Ulta Beauty. For fast, fabulous color applied by a professional, visit Madison Reed Color Bars in New York and San Francisco. For more information, visit

Source: PR Newswire/Madison Reed


HashTags: #MadisonReed #Beauty #Makeup #LightWorks #Ammoniafree #AmyErrett

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Beyoncé: 'Everything is Love' With Messika Paris | Beyoncé Shines in the Persian Drops Set, a Waterfall of more than 100 Carats of Diamonds

  • Novus Presents OCEANIA: A Nautical Inspired Line Of Men's Shoes | Footwear was created for men who are passionate about travel and with a genuine commitment to enjoy nature, culture and life

  • An Unexpected Approach: Modern Composer Conveys Classical Music Through Accessible, Immersive Experiences | Colorado Based Composer Aims to Expand Audiences' Appreciation of Classical Music

  • Chihuly glass sculptures, concerts under the stars help make summer shine at Biltmore this year

  • Wynn Las Vegas Announces Exclusive Retailers Joining Wynn Plaza

  • Holland America Line’s Nieuw Statendam - PRNewsFoto/Holland America Line

    Holland America Line and O, The Oprah Magazine Set Sail on a Three-Day Girls' Getaway Cruise Jan. 30, 2019, with Oprah Winfrey Aboard Nieuw Statendam

  • Metamathemagical - PRNewsFoto/Destination NSW 1000 Cranes - PRNewsFoto/Destination NSW Snugglepot and Cuddlepie - PRNewsFoto/Destination NSW

    Lights Out for Vivid Sydney 2018

  • Cool Memories and Hot Melodies | Explore Montana's music scene with exclusive local recommendations from Stephanie Quayle

  • Casio G-SHOCK Continues To Innovate Premium MR-G Line With Special Edition Connected Timepiece | Extremely Limited Edition Tsuiki Sword Guard Timepiece Will Be Available For Purchase Beginning in July, Inc. is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales