L'Oréal Paris Celebrates Women Who "Own It" In New Superior Preference Hair Color Campaign | Actress Courteney Cox and Spokeswomen Amber Heard and Julianne Moore Star in Debut Ads News By L'Oreal Paris
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

L'Oréal Paris Celebrates Women Who "Own It" In New Superior Preference Hair Color Campaign | Actress Courteney Cox and Spokeswomen Amber Heard and Julianne Moore Star in Debut Ads

Special Events News By L'Oreal Paris | Posted on January 04, 2019 06:50 AM

L'ORÉAL PARIS CELEBRATES WOMEN WHO “OWN IT” IN NEW SUPERIOR PREFERENCE HAIR COLOR CAMPAIGN - PRNewsFoto/L'Oreal Paris  

Special Events News by L'Oreal Paris : L'Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand's now iconic tagline "Because I'm Worth It" for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that message even further with the launch of the Superior Preference #OWNINGIT campaign. It's a rallying cry for women everywhere to truly own, celebrate and be proud of their personal achievements and decisions made in life – their hair color included. Why? Because they're worth it.

The campaign stars actress Courteney Cox along with L'Oréal Paris spokeswomen and actresses Julianne Moore and Amber Heard, all of whom go all in when believing in something. Each woman has a unique, personal story of owning their life and their signature hair color. The first part of the integrated campaign debuts as a commercial during this weekend's Golden Globes broadcast.

"Since launching over 40 years ago, Superior Preference has stood for more than just hair color. Its message of empowerment and championing women is more relevant today than ever before," says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L'Oréal Paris USA. "With this new campaign, we want to inspire women to powerfully own it across all facets of their life – from their personal and professional passions to their approach to beauty, including their hair color."

"There was a time where I was fighting against the external representation and presentation of myself and what other people thought about that. But now, I just own it," remarks Amber Heard. "I own my blonde and I own being me. Just like my hair, there are many more dimensions to my life than meet the eye."

"Above all, I own being a mom and nurturing my relationships," notes Courteney Cox. "Being a good mom, a good partner and a good friend are three of the most important things to me. I try to own it by always being there and listening. As for my hair, simply stated, my brunette color is who I am."

Superior Preference has been L'Oreal Paris' gold standard in hair color since 1973. Available in over 50 shades, Superior Preference delivers long lasting color that's luminous and fade defying. It pairs the brand's translucent gel hair dye formula with its exclusive Care Supreme Conditioner to help keep color vibrant, while providing silky and shiny hair color. Preference Hair Color has a suggested retail price of $9.99 and is available at www.lorealpaarisusa.com, as well as mass, food and drug retailers nationwide.

Just like the original Superior Preference campaign in 1973, "Own It" was created by McCann New York. The campaign premieres this weekend and will live on social, digital and in print media throughout the following months.

About L'Oréal Paris:
The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Source: PR Newswire/L'Oreal Paris

Website: http://www.lorealpaarisusa.com

HashTags: #LOrealParis #Makeup #LOreal #Beauty #Hair #CAMPAIGN

Click to Post Your Comments

Comments (0)

Click to view more comments

  • PUMA and Maybelline New York Up the Makeup Game with Limited Edition Athleisure-Inspired Collection | A Special-Edition Collection which fuses Beauty, Fashion and Sport

  • Full of lightness, the jewellery pieces of the new Spring/Summer 2019 collection from THOMAS SABO combine paradisiacal colours with a graphic-modern visual language and a Boho-inspired look. In detail, up to 130 hand-set stones lend unique variety to the ornate dragonfly pendants and amulets. PRNewsFoto/THOMAS SABO GmbH & Co.KG

    THOMAS SABO Collections Radiate a Paradisiacal Variety of Colours From 2019 | The 'Paradise Colours' carry forth the High Standards of Design and Quality for the Jewelry and Watch Brand

  • Life Is In The Moments You Dare To Take! | EUROPEAN WAX CENTER

    Life Is In The Moments You Dare To Take! | EUROPEAN WAX CENTER'S NEW 'DON'T HESITATE' CAMPAIGN EMPOWERS WOMEN TO BE UNAPOLOGETICALLY CONFIDENT

  • Designer Survey Reveals Industry Insights, Trends for 2019 | Among the Key Findings: The Majority of Purchases are Online, Artisanal Influence Grows, and Customization Increases

  • Artisan L

    Artisan L'uxe - Bio Beauty by Sue Devitt | Sold internationally in prestigious retailers including Sephora, Barneys New York, Bloomingdales, Macy's QVC, Fenwicks and Harvey Nichols

  • Express Partners with Olivia Culpo on Exclusive Collection | Express x Olivia Culpo Celebrates Female Empowerment with "GRL PWR" Style - PRNewsFoto/Express, Inc.

    Express Partners with Olivia Culpo on Exclusive Collection | Express x Olivia Culpo Celebrates Female Empowerment with "GRL PWR" Style

  • PURITO Centella Green Range: HINATURE Inc. Korea - PRNewsFoto/HINATURE Inc.

    PURITO Launches Vegan Friendly, Cruelty-Free Derma Cosmetics Range | The Centella Green Range is approved by the EWG safety grade Framework

  • LoveSuze, a New One Size And Perfectly Giftable Lingerie Collection Launches | Suzanne Macbale, former Victoria's Secret Design Exec, Debuts One-Size Lingerie Line

  • The Miu Miu Twist bottle is a twisted take on the brand’s signature matelassé. The design’s new take on a classic vintage perfume flacon combines camp - PRNewsFoto/Coty Inc. Miu Miu Twist bottle and outter pack - PRNewsFoto/Coty Inc.

    Miu Miu and Coty Reveal Their New Fragrance Miu Miu Twist in a Unique Campaign, Starring Elle Fanning | The Collision of Classic and Unexpected Ingredients Simulates both Enthusiasm & Sophistication

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018