Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership | The two Brands Combine Cutting Edge Innovation and Elevated Style News By Lee
news, events & stories

#1 News Source for the Creative People

   Welcome Guest | Login

Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership | The two Brands Combine Cutting Edge Innovation and Elevated Style

Fashion News By Lee | Posted on February 10, 2018 03:12 PM

Lee® Jeans Body Optix x Cushnie et Ochs Announce 2018 Partnership | The two Brands Combine Cutting Edge Innovation and Elevated Style - PRNewsFoto/Lee  

Fashion News by Lee : As New York Fashion Week commences, iconic American apparel brand Lee® Jeans is pleased to announce its partnership with the premier design team of Cushnie et Ochs. The two brands will partner in 2018 to create a special collection for the Lee Body Optix line, which harnesses vision science and exclusive patent-pending technology to create denim that visually flatters the female body.

The upcoming partnership will be celebrated at the Cushnie et Ochs 10th Anniversary Runway Show on Friday, February 9th, and the products of the collaboration will be presented later this year.

"We are thrilled to partner with Lee for our 10th anniversary year," said Carly Cushnie, designer and co-founder of Cushnie et Ochs. "Cushnie et Ochs is designed by women, for women, and the Lee Body Optix collection is made specifically to celebrate the female form. It is a natural fit."

The partnership is grounded by Lee and Cushnie et Ochs' shared vision of empowering women with perfectly fitting clothes that make her feel strong and confident. "Carly and I focus on combining femininity and sensuality with form," said Michelle Ochs, designer and co-founder of Cushnie et Ochs. "We are excited to pair our style sensibility with the unique way that Lee Body Optix enhances a woman's natural shape."

Lee Body Optix unlocks the principles of vision science: what the eye sees and doesn't see. Each denim piece is precisely shaded and contoured using patterns created by nano laser technology, and constructed with strategic seams and pocket placement. The result is a clothing line that delivers 360° body enhancement.

"What contouring makeup does for the face, Lee Body Optix does for a woman's body," said Kim Yates, vice president of marketing, Lee Jeans. "With Cushnie et Ochs' emphasis on raw feminine power and silhouette, they are an ideal partner to integrate a new fashion element into this line. We look forward to revealing the results of the collaboration."

"Lee Body Optix resulted from the synergies between cognitive science, cutting-edge imaging technologies and advance material research. Combining top fashion designers and cognitive scientists together is a new approach to apparel, and a dynamic fresh direction for the industry," said Steve Zades, vice president of global transformational innovation, VF Corporation.

First successfully launched in Asia and Europe, Lee Body Optix will expand to the US this summer. Cushnie et Ochs will unveil their pieces this fall.

About Lee®
Lee®, a VF Corporation (NYSE: VFC) brand, is an iconic American denim and casual apparel brand. Lee's® collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women, and boys. Founded by H.D. Lee and backed by over 125 years of purposeful design and craftsmanship, Lee's® movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists. For more information, please visit www.lee.com.

About Cushnie et Ochs
Founded in 2008 in New York City, Cushnie et Ochs is a women's designer ready-to-wear company with a devoted following. Cushnie et Ochs has been the recipient of several industry accolades, chief among them an Ecco Domani Award, a CFDA Swarovski Award nomination and selection as a finalist for the CFDA/Vogue Fashion Fund. The collection can be found in such stores as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue, and at luxury online retailers such as Net-A-Porter. For more information please visit: www.cushnieetochs.com

Source: PR Newswire/Lee

Website: http://www.lee.com

HashTags: #Lee #Denim #Jean #Innovation #Fashion #CarlyCushnie

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Downtown Dubai by Emaar - PRNewsfoto/Emaar Hospitality Group

    Outstanding Summer Stays with Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels

  • ICTech Unveils its Flagship Product Line with Intelli-shade® | Arizona Home Improvement Company Brings Voice Automated Technology Shades to Homeowners

  • The Los Angeles Philharmonic Association Presents Hollywood Bowl Food + Wine For The 2018 Season | Chef Suzanne Goin and Restaurateur Caroline Styne Introduce Updated Offerings

  • Dubai's Leading Superclub BASE Set to Launch Pop-up in Moscow for the Duration of the 2018 FIFA World Cup

  • Masterworks Launches First Blockchain Platform for Public to Invest in Iconic Works of Art

  • Shop swim separates, cover-ups, canvas tote-bags and more at the new Lands’ End store in Kildeer. PRNewsFoto/Lands

    Lands' End Offers Personalized Swimsuit Fittings at KiIdeer Store | Swim Fit Experts Will Help Shoppers Find a Perfect Swimsuit in Time for Memorial Day Weekend

  • The 2018 Mille Miglia is a triumph for Alfa Romeo

  • Get Your Children Off Their Screens and On The River - ACE Adventure Resort Rafting Adventures Offer Health Benefits For Youth

  • Upper Deck Signs Exclusive Multi-Year Deal For Serena Williams Authenticated Autographed Memorabilia & Trading Cards | Serena Williams joins Upper Deck's roster of world's greatest athletes

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales