Inspired by Advanced Technology - Powered by Haute Parfumerie, F1® Launches Their Exciting New Fragrance Brand Using 3D Printed Art News By SA Designer Parfums Ltd
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Inspired by Advanced Technology - Powered by Haute Parfumerie, F1® Launches Their Exciting New Fragrance Brand Using 3D Printed Art

Fragrances News By SA Designer Parfums Ltd | Posted on December 09, 2019 09:27 AM

F1 fragrance collection limited edition luxury art-pieces 3D printed design by Ross Lovegrove from left to right AGILE EMBRACE, COMPACT SUSPENSION and FLUID SYMMETRY - PRNewsFoto/SA Designer Parfums Ltd  

Fragrances News by SA Designer Parfums Ltd : Ellie Norman, Director of Marketing & Communications, Formula 1 said: "We are extremely excited to be working with Designer Parfums to unveil our new fragrance collection. The unique fragrances and bespoke F1 inspired bottles embody the dynamic qualities of the sport, and are planning to launch the full collection early next year."

Driven by excellence, exacting precision and advanced technology, legendary to Formula 1®, they have started out on a unique journey to tell the evocative story of Formula 1® through fragrance.

"We are leveraging the sport's heritage and principles to build a unique fragrance brand that merges a highly legitimate approach to the perfume world with the core values of Formula 1. Being the first fragrance brand to utilize 3D printing is a huge achievement, and we look forward to pushing this even further in future years when we will offer consumers the ability to create their own customized designs," said Dilesh Mehta, Designer Parfums Chairman & CEO.

The advanced engineering of Formula 1®, organic lines and principles of form, provides a richness of references for visionary designer Ross Lovegrove who designed the three 3D printed works of art to mark the launch of the collection. 3D printing was considered to be the obvious and only route to emulate and embody the spirit of F1.

Fans should be prepared to expect the unexpected as they get to experience the bespoke fragrances for the first time and witness what's to come from the truly unique collection in 2020.

Ross's designs include:

AGILE EMBRACE

Based upon principles of form created from flow, the lines embrace the inner core that contains the heart of the design. Acting as a sensual protection similar to how the cars structure surrounds and protects the driver with anatomic precision.

3D printed

FLUID SYMMETRY

Derived from the evolving organic lines of the cars aerodynamic design, this conception is proof that the physics of natural forces in unison with advanced materials can produce a new form of technological bio aesthetic for the 21st Century.

3D Printed Blasted Titanium

COMPACT SUSPENSION

A space frame as an exoskeleton with layers that suspend the inner flask inside a 3D printed geometry that is strong, and references the engineering of advanced innovative structures.

Source: PR Newswire/SA Designer Parfums Ltd

Website: http://www.com

HashTags: #SADesignerParfums #SParfums #Fragrance #FashionAvenue #limitededition #Art

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