Iconic Cotton Blanket Reminds Americans of Our Common Threads | Cotton Incorporated's 'The United of America' campaign celebrates unity News By Cotton Incorporated
news, events & stories

#1 News Source for the Creative People

   Welcome Guest | Login

Iconic Cotton Blanket Reminds Americans of Our Common Threads | Cotton Incorporated's 'The United of America' campaign celebrates unity

Advertising News By Cotton Incorporated | Posted on July 12, 2017 07:57 AM

Iconic Cotton Blanket Reminds Americans of Our Common Threads | Cotton Incorporated's 'The United of America' campaign celebrates unity - PRNewsfoto/Cotton Incorporated  

Advertising News by Cotton Incorporated : Flip through the posts on your social media feed and images of newborns swaddled in pink and blue striped cotton receiving blankets is a common image from new parents. In fact, it's so familiar, it inspired 'The United of America' campaign from Cotton Incorporated, the research and promotion company for U.S. cotton producers and importers, which reflects consumers' emotional connection to cotton.

"Our country's greatest strength is the diversity of its people. Although we may disagree with each other from time to time, we are bound together by common threads, starting with the cotton blanket used to wrap newborns in U.S. hospitals," says Jill Orsini, advertising director for Cotton Incorporated.

The call for unity message continues and gives consumers the chance to show their agreement in two ways: by using The United of America Facebook filter, available from the Cotton Facebook page; and by sharing pictures with #TheUnitedofAmerica of loved ones wrapped in the iconic blanket --- whether six months, six years or twenty-six years ago to show their support that we are more alike than different.

The cotton receiving blanket featured in the video and inspiring the Facebook filter, is from Medline, an Illinois-based manufacturer of and distributor of medical supplies. The blanket with the signature stripes wraps one in four newborns in the United States.

The video is a visual metaphor conveying that Americans, regardless of gender or color, are born equal, including the cotton blanket that comforts our first moments in the world.

'The United of America' campaign launched on Tuesday, July 4, 2017, with a video distributed across Cotton Incorporated social media channels and lives on TheUnitedOfAmerica.com. Since its launch, the video received more than 300,000 views. The campaign runs through the month of July.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. For more information about Cotton Incorporated visit CottonInc.com.

Source: PR Newswire/Cotton Incorporated

Website: http://www.cottoninc.com

HashTags: Cotton Incorporated The United of America Ad Campaign Jill Orsini iconic blanket newborns swaddled in pink and blue striped cotton

Click to Post Your Comments

Comments (0)

Click to view more comments

  • LMU's Laband Art Gallery Explores Textile and Fiber-Based Art with 'New Threads'

  • Ballet Hispánico and Cal State LA Collaborate to bring Arts to Youth in L.A.

  • Doyle to Auction Russian Works of Art in New York | January 31 Auction to Feature Property from the Descendants of Grand Duke George Mikhailovich

  • Rimmel London Announces Street Artist Indie184 as New Chief Artistic Officer

  • Bobbi Brown Launches #AllDaySmile Campaign with Global It Girls: Olivia Palermo, Patricia Bright, and Pony

  • Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. Image by Raymond Meier. PRNewsFoto/KENDO

    Marc Jacobs Beauty Debuts Adwoa Aboah Campaign Image for New Shameless Youthful-look 24-h Longwear Foundation SPF 25

  • Kate Winslet and Leonardo DiCaprio in "Titanic." (C)1997 Courtesy of 20th Century Fox. PRNewsFoto/The Biltmore Company

    Opening in February 2018 at Biltmore: First large-scale exhibition of costumes from Oscar-winning film "Titanic"

  • Theriault's Auction House Establishes New Auction Record for an Antique Doll

  • Luxury Men's Fashion Meets Traditional Kimono Craftsmanship - HIROMI ASAI New Collection "Baron" Presented at Capsule Show New York | HIROMI ASAI, presents new Autumn/Winter 2018-2019 Men's Collection

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales