H&M Introduces Newest Members To Their Sustainable Material Family: Recycled Cashmere And Velvet Made From Recycled Polyester News By H&M
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

H&M Introduces Newest Members To Their Sustainable Material Family: Recycled Cashmere And Velvet Made From Recycled Polyester

Fashion News By H&M | Posted on September 22, 2018 02:35 PM

Brianna Lance, Athena Calderone and May Kwok - PRnewsFoto/H&M  

Fashion News by H&M : On Thursday, September 20th, H&M celebrated its first ever fall/winter Conscious Exclusive collection with an intimate luncheon co-hosted by longstanding environmentalist Susan Rockefeller. Kate Young, Athena Calderone and Brianna Lance came together alongside other sustainably minded guests such as Barbara Burchfield and Lauren Singer to view the new collection set amidst the scenic surroundings of Stone Barns Center for Food and Agriculture and Blue Hill at Stone Barns. The new collection, which introduces recycled cashmere and velvet made from recycled polyester, will be available exclusively at hm.com beginning Thursday, September 27th.

The new capsule, which is inspired by the life and journey of a lost fragment of ancient tapestry, marks the eighth Conscious Exclusive collection overall but is the first time a Conscious Exclusive collection will be available in the fall. Over thirty garments and accessories, all made from sustainable materials, were developed. The collection introduces two brand new materials of recycled cashmere and velvet made from recycled polyester featured in items such as a floor sweeping coat and a tailored wide leg pant.

The intimate event featured a meal sourced from the surrounding fields and pastures. Guests were then invited to a sustainably curated Farmer's Market with featured product from brands such as H&M, FEED, Mother Dirt, Package Free Shop, and Stone Barns Center. The gathering brought together eco-minded pioneers to show that there is no competition when it comes to a more sustainable fashion future.

H&M and sustainability advocate Susan Rockefeller partnered together to curate the details of the event which also closely aligns with Musings, a curated cross-category sustainable idea and innovation platform founded by Susan. Coming together was only natural, as both are leaders at addressing and finding solutions for a more sustainable fashion future.

Offering fashion that makes people look and feel good is a core part of H&M's business concept of fashion and quality at the best price in a sustainable way. Looking to the future, H&M has big goals in sustainable fashion including; only using Organic or Recycled Cotton by 2020, only selling products made from sustainable or recycled materials by 2030 and to be climate positive across their entire value chain by 2040. H&M believes in a sustainable fashion future and leading the change to get there.


About H&M:
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home and ARKET as well as Afound. The H&M group has 47 online markets and more than 4,800 stores in 69 markets including franchise markets. In 2017, sales including VAT were SEK 232 billion. The number of employees amounts to more than 171,000. For further information, visit about.hm.com.

Source: PR Newswire/H&M

Website: http://www.hm.com

HashTags: #HM #Fashion #BriannaLance #Celebrity #AthenaCalderone #MayKwok

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Nick Jonas And John Varvatos Meet & Greet Fans At Macy's Herald Square In New York City

  • Sheridan Smith stars in Funny Girl which screens in cinemas across the US on October 24 - PRNewsFoto/Trafalgar Releasing

    Trafalgar Releasing Announces Hit West End Productions Screening in Cinemas Worldwide

  • Multi-Platinum, GRAMMY Award-Winning Pop Icon Britney Spears to Launch New Residency at Park Theater in Las Vegas February 2019 | Tickets for 32 Performances on Sale Friday, Oct. 26 at 10 a.m. PT

  • Photo by John Paul Caponigro - PRNewsFoto/ChromaLuxe

    Photographers John Paul Caponigro and NYC Dance Project Named 2018 Masters on Metal by Blazing Editions and ChromaLuxe

  • LOREAL Winnie Harow Crédit Getty Images - PRNewsFoto/L LOREAL Classic Le Segretain Aja Naomi King Crédit Getty Images - PRNewsFoto/L LOREAL Classic Le Segretain Andie McDowell Crédit Getty Images - PRNewsFoto/L


  • Academy Award® Winner Ben Affleck Joins Star-Studded Lineup at San Antonio's Inaugural Celebrity Fan Fest |Batman will reunite with other 'Justice League' stars at the interactive fan festival

  • CocoMelody Introduced Their Captivating New Bridal Collection for 2019 | CocoMelody has just launched their 2019 bridal collection that they previously previewed at their successful fashion show

  • Canadian professional golfer Brooke Henderson is qualified to compete in the 2019 Diamond Resorts Tournament of Champions. - PRNewswire/Diamond Resorts Golf Channel personality and model Blair O’Neal has committed to playing in the Diamond Resorts Tournament of Champions. - PRNewswire/Diamond Resorts MLB Hall of Famer John Smoltz and Cy Young Award winner Justin Verlander are expected to compete in the LPGA Tour’s 2019 tournament. PRNewswire/Diamond Resorts

    Tickets on Sale Now for LPGA Tour's 2019 Diamond Resorts Tournament of Champions | Several ticket packages available for golf's most unique event held in Orlando, Florida

  • The Grand Foyer in the re-designed Owner The Master Bedroom in the re-designed Owner

    Oceania Cruises Reveals All-New Owner’s Suites Furnished Exclusively With Ralph Lauren Home | New Generation of Suites are the Only of Its Kind at Sea

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales