H&M Conscious Exclusive 2019; mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles | Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden... News By H&M
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

H&M Conscious Exclusive 2019; mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles | Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden...

Special Events News By H&M | Posted on March 28, 2019 10:15 AM

H&M Conscious Exclusive 2019; mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles | Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden, Camila Morrone, Abigail Spencer, Amber Valletta, Alek Wek, Emmanuelle Chriqui… PRNewsFoto/H&M  

Special Events News by H&M : H&M celebrated its new Conscious Exclusive collection with a launch party in Los Angeles on Wednesday, March 27th. Celebrities, Influencers and friends of the brand such as Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden, Camila Morrone, Abigail Spencer, Amber Valletta, Alek Wek, Emmanuelle Chriqui, and many more joined the evening event. The new Conscious Exclusive collection explores the healing power of nature, while also embracing innovation with sustainable materials and processes for a more sustainable fashion future. Launching on April 11th, the collection will be available in select stores worldwide and online at hm.com

The new spring 2019 H&M Conscious Exclusive collection introduces three new sustainable materials for this season: Piñatex®, a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM™ Foam, a plant-based flexible foam using algae biomass; and Orange Fiber®, sustainable silk-like fabrics made from citrus juice by-products.

"For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking color palette and the attention to detail. We're thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear," says Ann-Sofie Johansson, Creative Advisor at H&M.

The Conscious Exclusive collection embodies a balance between glamour and innovation and can be worn for special occasions, but also for more relaxed everyday moments. The collection is inspired by the natural beauty surrounding us and nature's importance for our well-being. Minerals, trees and plants were translated by the design team into jacquards and flowing printed fabrics. The color palette consists of lavender, sand, aqua blue, petrol blue, and coral pink along with black, gold and silver.

Key pieces include a statement jacket in a mix of shiny silver Piñatex® and colorful jacquard, plus the romantic off-the-shoulder corset-style top made from Orange Fiber®. Meanwhile, the desert landscape printed tunic dress is also an eye-catcher, and amongst all the floaty silhouettes stands the new fashion staple – the pool slide made from BLOOM™ Foam that grounds any look with a laidback vibe.

About Conscious Exclusive
Conscious Exclusive is a recurring collection of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. This season, along with recycled polyester, organic cotton, organic linen, organic silk, TENCEL™ lyocell, recycled plastic, recycled glass and recycled silver, H&M introduces Piñatex®, BLOOM™ Foam and Orange Fiber® for the first time.


Source: PR Newswire/H&M

Website: http://www.hm.com

HashTags: #HM #Fashion #Celebrity #Beauty #SustainableFashion #Sustainability

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Noble Panacea announces Emmy Award-winner Jodie Comer as Global Brand Ambassador

  • Jewellery Designer Kat Florence Collaborates With Gem Hunter Don Kogen to Reveal World's Most Significant Alexandrite Collection to Date

  • TAG Heuer Introduces A New Generation Luxury Connected Watch | THE NEW CONNECTED COMBINES ELEGANCE AND CRAFTSMANSHIP WITH NEW HIGH-TECH FEATURES

  • Iconic Vegan Products for the Perfect Cat Eye - KVD Vegan Beauty Tattoo Liner and Go Big for Go Home Mascara - PRNewsFoto/KVD Vegan Beauty

    KVD Vegan Beauty Celebrates CAT EYES FOR ALL with New Global Campaign Featuring All Ages, Eye Shapes and Instagram-Famous Cat

  • Kate Somerville Skincare Releases This Is Kate, A Documentary On Brand Founder And Industry Pioneer Kate Somerville

  • Super Wow Train with Voluminous Sleeves - PR NewsFoto/Madeline Gardner

    Top Bridal Designer Offers Her Top 7 Gown Trends for 2020

  • Gander Group, Vanessa Williams And kathy ireland® Worldwide Bring Fashion, Jewelry And Housewares To Casino High Rollers With New Partnership

  • Colombian Designer Johanna Ortiz Launches Full Collection With H&M | Features the Exotic Color Palette, Tropical Florals and Dramatic Silhouettes

  • Aesthetics Biomedical Announces Molly Sims as SoME™ Skincare Brand Ambassador | The Actress, Model, Author and Philanthropist Who Believes Platelet Rich Plasma is the Future of Natural Beauty

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2019