H&M Conscious Exclusive 2019; mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles | Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden... News By H&M
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

H&M Conscious Exclusive 2019; mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles | Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden...

Special Events News By H&M | Posted on March 28, 2019 10:15 AM

H&M Conscious Exclusive 2019; mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles | Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden, Camila Morrone, Abigail Spencer, Amber Valletta, Alek Wek, Emmanuelle Chriqui… PRNewsFoto/H&M  

Special Events News by H&M : H&M celebrated its new Conscious Exclusive collection with a launch party in Los Angeles on Wednesday, March 27th. Celebrities, Influencers and friends of the brand such as Irina Shayk, Dakota Fanning, Rowan Blanchard, Halima Aden, Camila Morrone, Abigail Spencer, Amber Valletta, Alek Wek, Emmanuelle Chriqui, and many more joined the evening event. The new Conscious Exclusive collection explores the healing power of nature, while also embracing innovation with sustainable materials and processes for a more sustainable fashion future. Launching on April 11th, the collection will be available in select stores worldwide and online at hm.com

The new spring 2019 H&M Conscious Exclusive collection introduces three new sustainable materials for this season: Piñatex®, a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM™ Foam, a plant-based flexible foam using algae biomass; and Orange Fiber®, sustainable silk-like fabrics made from citrus juice by-products.

"For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking color palette and the attention to detail. We're thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear," says Ann-Sofie Johansson, Creative Advisor at H&M.

The Conscious Exclusive collection embodies a balance between glamour and innovation and can be worn for special occasions, but also for more relaxed everyday moments. The collection is inspired by the natural beauty surrounding us and nature's importance for our well-being. Minerals, trees and plants were translated by the design team into jacquards and flowing printed fabrics. The color palette consists of lavender, sand, aqua blue, petrol blue, and coral pink along with black, gold and silver.

Key pieces include a statement jacket in a mix of shiny silver Piñatex® and colorful jacquard, plus the romantic off-the-shoulder corset-style top made from Orange Fiber®. Meanwhile, the desert landscape printed tunic dress is also an eye-catcher, and amongst all the floaty silhouettes stands the new fashion staple – the pool slide made from BLOOM™ Foam that grounds any look with a laidback vibe.

About Conscious Exclusive
Conscious Exclusive is a recurring collection of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of sustainable fashion with a focus on development and innovation. This season, along with recycled polyester, organic cotton, organic linen, organic silk, TENCEL™ lyocell, recycled plastic, recycled glass and recycled silver, H&M introduces Piñatex®, BLOOM™ Foam and Orange Fiber® for the first time.


Source: PR Newswire/H&M

Website: http://www.hm.com

HashTags: #HM #Fashion #Celebrity #Beauty #SustainableFashion #Sustainability

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Good Food Gratitude, a New Beach-Inspired Vegan Cookbook From Acclaimed Chef and Lifestyle Expert Hollan Hawaii Helps Individuals Live a Happier, Healthier and Greener Life; Available October 1, 2019

  • MAKE UP FOR EVER, in the Presence of the President and CEO Gabrielle Rodriguez, Is Celebrating Its Make Up Artist Collective With the Artists Rock! Event in Paris From September 18th to 20th, 2019

  • Dream Big: NUDESTIX Collaborates with Hilary Duff for Curated Daydreamer Palette | Brand Creates New Hues with Celebrity Partner

  • COROS Introduces New APEX Pro and Touch Screen Technology | Advanced Member of the Award-winning APEX Series of Premium GPS Multisport Watches

  • Silestone by Cosentino Unveils New 2019 Ad Campaign With Cindy Crawford at London Fashion Week

  • Robert Redford's Sundance Catalog Opens New Retail Store in San Antonio, Texas | Lifestyle retailer located in Quarry Village will donate a portion of grand opening sales to San Anto Cultural Arts Org

  • PureLift by Xtreem Pulse Launches 510K FDA-Cleared Non-Invasive Instant Face Lift Device in Just 10 Minutes | The Most Important Technology to Embrace the Beauty Industry in the Past Decade - PRNewsFoto/Xtreem Pulse LLC

    PureLift by Xtreem Pulse Launches 510K FDA-Cleared Non-Invasive Instant Face Lift Device in Just 10 Minutes | The Most Important Technology to Embrace the Beauty Industry in the Past Decade

  • Alison Cook Beatty Dance Announces Creative Partnership with Award-Winning Violinist, Shem Guibbory

  • International Superstar Christina Aguilera Announces Ten Additional Dates For Christina Aguilera: The Xperience At Planet Hollywood Resort & Casino

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2019