Cotton Incorporated's 'Watch Now, Shop Now' Runway Show Is Available To Shop Online Beginning Today | Latest cotton trends from the runway straight to your doorstep News By Cotton Incorporated
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Cotton Incorporated's 'Watch Now, Shop Now' Runway Show Is Available To Shop Online Beginning Today | Latest cotton trends from the runway straight to your doorstep

Fashion Show News By Cotton Incorporated | Posted on September 16, 2018 11:52 AM

Cotton Incorporated's 'Watch Now, Shop Now' Runway Show Is Available To Shop Online Beginning Today | Latest cotton trends from the runway straight to your doorstep - PRNewsFoto/Cotton Incorporated  

Fashion Show News by Cotton Incorporated : Cotton Incorporated's "Cotton's Fashion Delivered Runway Show" delivered on a unique fashion moment, presenting ready-to-wear looks from the catwalk straight to consumer doorsteps during the 2018 New York Fashion Week, all with just a few clicks. The runway show was also a first-of-its-kind for Cotton during the iconic weeklong celebration of fashion. Amid the backdrop of fall's latest styles, Cotton's Fashion Delivered Runway Show connected today's trendsetters with versatile cotton looks that they can get now via a "watch now, shop now" runway experience.

The runway show came to life at the Angel Orensanz Theater in the Lower East Side of
New York City on Sept. 10. Fashion influencer and model, Rocky Barnes, and fashion journalist, model, and presenter, Louise Roe, along with Amazon Alexa hosted the show and shared their go-to cotton looks straight from the runway.

"Cotton's Fashion Delivered Runway Show has the common thread of really fusing versatility, style, and comfort, and you can't say that for many different fabrics and brands," said presenter, Louise Roe. "It is doing everything in one, which is… thumbs up!"

All the looks featured in the show, as well as an expanded, curated collection of over 300 cotton-rich styles, are now available for purchase in a dedicated online shop on Amazon.com/ShopCotton until Wednesday, Oct. 11, while supplies last.

The show made history for the brand with its first Fashion Week runway show debut, highlighting the latest cotton trends, while promoting the convenience and easy accessibility of purchasing the items straight from the runway on Amazon, making for a great consumer experience.

"This promotion broke new ground," says Marissa Barlin, Director of Strategic Alliances for Cotton Incorporated. "Cotton's Fashion Delivered Runway Show is the archetype for how brands should approach fashion retailing, giving consumers a front row seat to a memorable experience and the ability to purchase the looks they want on Amazon through their mobile devices --- a simple, seamless experience."

The event marks another innovative consumer experience spearheaded by Cotton Incorporated, which has worked since 1970 to make cotton The Fabric of Our Lives®.

About Cotton Incorporated Cotton Incorporated, funded by U.S. cotton producers and importers of cotton and cotton textile products, conducts worldwide research and promotion activities to increase the demand for and profitability of cotton. For more information about Cotton Incorporated, visit CottonInc.com.

Source: PR Newswire/Cotton Incorporated

Website: http://www.cottoninc.com

HashTags: #CottonIncorporated #Cotton #Fashion #Trend #NewYorkFashionWeek #Style

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Naomi wears BAREPRO Performance Wear Liquid Foundation in Espresso - PRNewsFoto/bareMinerals

    US Open and Australian Open champion, Naomi Osaka - Grand Slam Tennis Champion, Naomi Osaka, Named Newest bareMinerals Global Ambassador | Full of Determination, Free of Doubt

  • Major Lazer and Anitta Announce the Global Debut of a Brand-New Summer Anthem, 'Make It Hot' | The Global Rum Brand Teams-Up with Music Superstars for a Summer Campaign Debuting the New Song

  • Creative Freedom & an unconventional Observation of Nature | Art of the Wild Comes to Life in Paris at the Extravagant Launch of HyperNature, an Event by Perrier-Jouët

  • Hennessy And Artist Felipe Pantone Break New Ground With "Remixing The Present" | 2019 Hennessy Very Special Limited Edition Collaboration with Pantone Pushes Art & Cognac into New Creative Territory

  • lululemon Launches Selfcare Line Designed By Athletes For Athletes | Designed to create Solutions for Athletes' Needs

  • Australia Pavilion Highlights Opal Suppliers | Opal, The Only Gem that Contains All Colors of the Rainbow in One Stone | Black, Boulder and Light Opals among Top Exhibits at June Fair

  • Pat McGrath Labs, Founded by a Legendary Makeup Artist Pat McGrath, Revolutionized Modern Beauty Through Straight-from-the-runway Makeup Experience at a Beauty Counter at Selfridges Oxford Street

  • Global Icon Shania Twain Announces Headlining Las Vegas Residency - Shania Twain "Let's Go!" The Las Vegas Residency Launches Friday, December 6 At Zappos Theater At Planet Hollywood Resort & Casino

  • New Book Reveals What No One Tells Millenials About Finding & Working at Their First Jobs | Focus on Helping to Navigate Challenging Workplaces to help their True Talents & Valuable Selves Emerge

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2019