Bud Light Brings "Dilly Dilly" Hero to the Big Screen in Final Chapter of Super Bowl Trilogy for Super Bowl LII | America's Favorite Light Lager Goes to Battle for 90-Seconds in First-Half of the Big News By Bud Light
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Bud Light Brings "Dilly Dilly" Hero to the Big Screen in Final Chapter of Super Bowl Trilogy for Super Bowl LII | America's Favorite Light Lager Goes to Battle for 90-Seconds in First-Half of the Big

Lifestyle News By Bud Light | Posted on February 05, 2018 06:39 AM

Bud Light Brings "Dilly Dilly" Hero to the Big Screen in Final Chapter of Super Bowl Trilogy for Super Bowl LII | America's Favorite Light Lager Goes to Battle for 90-Seconds in First-Half of the Big Game - PRNewsFoto/Bud Light  

Lifestyle News by Bud Light : Hear ye, hear ye! Today, Bud Light, America's favorite light lager and the Official Beer of the NFL, unveiled "Bud Knight," the newest commercial in the brand's wildly popular "Dilly Dilly" universe. The new spot along with the previously released "Ye Olde Pep Talk" will take the biggest stage in the country for 90 seconds this weekend during Super Bowl LII. "Bud Knight" is the final chapter of the brand's epic Dilly Dilly Trilogy, slated to air in the second quarter of the largest televised event in history (and throughout the Kingdom) each year.

What has quickly become a pop culture phenomenon and one of the most culturally relevant and iconic phrases amongst athletes, celebrities, and consumers worldwide, "Dilly Dilly" debuted in August 2017 with Bud Light's "Banquet" commercial. Additional spots were released in the months to follow ultimately culminating with Chapter One of the Dilly Dilly Trilogy "Wizard." In the spot, the Wizard, who under the King's command, humorously transforms nearly everything in the royal hall into Bud Light. Chapter Two of the Trilogy, "Ye Olde Pep Talk," aired during both the AFC and NFC Championship games in the run up to the Super Bowl, and found the King offering words of encouragement to his loyal (but thirsty) subjects as they approached the fight of their lives: a battle for more Bud Light, leading to a teaser for the heroic debut of the one and only Bud Knight.

"Bud Knight" picks-up immediately after the cliffhanger of "Ye Olde Pep Talk," — finding the King and his brave army on the field of battle facing insurmountable odds (as well as fighting for the last stack of Bud Light 12-packs that are just within sight). In true epic fashion, Bud Knight, arrives in the second quarter of the game, just when the townspeople think they are defeated...only to discover he's only passing through on his way to purchase some Bud Light of his own for a friend's party.

"Humor and friendship is at the core of what Bud Light and beer drinking is all about - and that's why 'Dilly Dilly' has been such a great success. Bringing 'Dilly Dilly' to the
Super Bowl - one of the biggest nights for friends and family - was a no-brainer," said Andy Goeler, vice president of marketing, Bud Light. "The final chapter of our Bud Light 'Dilly Dilly' trilogy is definitely an epic one, but stay tuned for more from Bud Light and the Dilly Dilly universe in 2018."

"Ye Olde Pep Talk" and "Bud Knight" details:
· "Ye Olde Pep Talk" - :30 commercial; airing 1st Quarter
· "Bud Knight" - :60 commercial; airing 2nd Quarter
· Directed by Jim Jenkins, who also directed all "Dilly Dilly" spots including, "Banquet", "Pit of Misery", "Handouts", and "Wizard."
· Filmed in Te Kuiti, New Zealand
· Created by Wieden + Kennedy

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.

Source: PR Newswire/Bud Light

Website: http://www.BudLight.com

HashTags: #BudLight #DillyDilly #LightLager #Lifestyle #Event #SuperBowl

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Montreal's Rising Star Polina Grace Releases Her New Single 'Enough': A Guiding Light of Empowerment for All Women | She is a modern-day embodiment of an intellectual & independent young woman

  • A Billion Dollar Week of Auctions at Sotheby's Worldwide | Week Including Works by Alexander Calder, Jonas Wood, Ed Ruscha and Wayne Thiebaud

  • Cunard Announces New Partnership with the English National Ballet and Invites Guests to "Dance the Atlantic"

  • Torrid Announces Luxe Lingerie Collaboration with Supermodel Tara Lynn | Supermodel, designer and Sports Illustrated Swimsuit Rookie of 2019 unveils the new Tara Lynn by Torrid Curve Lingerie

  • John Frieda® Hair Care and Camila Mendes Debut New Day 2 Revival Collection

  • David Yurman Introduces "An Enchanted Holiday"

  • Playa Vista Isle Shatters Records: Highest Sale Price Ever In Broward County And Highest Auction Sale Ever In The U.S. | The most expensive home ever to hit the auction block

  • L L L

    L'Oréal Paris Recaps The Hottest Red Carpet Looks From Last Night's Music Awards In Las Vegas

  • Beginning in January 2019 at the Disneyland Resort in Anaheim, Calif., guests are invited to “Get Your Ears On” during the biggest celebration of Mickey and Minnie in Disneyland history. Get Your Ears On – A Mickey and Minnie Celebration will feature new entertainment and décor at Disneyland park, plus limited-time food and beverage offerings and festive merchandise available throughout the resort. (Disney) PRNewsFoto/Disneyland Resorts

    Disneyland Resort is Throwing a Party for the Legendary Duo that Started it All: Get Your Ears On - A Mickey and Minnie Celebration

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018