Brooks Brothers Founded Two Hundred Years Ago April 7, 1818 | America's Oldest Retailer Marks 200-Year Anniversary This Weekend News By Brooks Brothers
news, events & stories

#1 Digital News Buzz for you...

   Welcome Guest | Login

Brooks Brothers Founded Two Hundred Years Ago April 7, 1818 | America's Oldest Retailer Marks 200-Year Anniversary This Weekend

Fashion News By Brooks Brothers | Posted on April 07, 2018 12:50 PM

Brooks Brothers Fashion Show Florence, Italy – January 10 2018 - PRNewsFoto/Brooks Brothers  

Fashion News by Brooks Brothers : On April 7, 2018, Brooks Brothers, America's oldest retailer, reaches its milestone 200-year anniversary. Since opening its doors on April 7, 1818, in New York City, Brooks Brothers has grown from a small family haberdasher to become a global brand that has shaped and defined American style through its product innovations.

"Our anniversary today marks a significant and historic milestone not only for Brooks Brothers but also for the retail industry," said Claudio Del Vecchio, Chairman and CEO of Brooks Brothers. "This is a moment to celebrate two hundred years steeped in both tradition and innovation."

American fashion today is a result of years of groundbreaking innovations and revolutionary disruptions by Brooks Brothers. While perhaps best known today as a "classic" brand, it is important to note that the brand's founder, Henry Sands Brooks (1772 – 1833), was no traditionalist at all. He was actually a dandy and an influencer among his peers, always on the lookout for the newest and most novel styles for his emporium in lower Manhattan selling "every new style of cloth, of the finest quality, made to order in the best and most fashionable mode."

It is therefore ironic that some of Brooks Brothers' most classic items today were the result of either invention and innovation — many radical for their time. In fact, Brooks Brothers is responsible for the introduction and popularization of some of fashion's most iconic and enduring items, including the navy blazer, the reverse striped rep tie, the polo coat and the Number One Sack Suit. Even today's athleisure trend has its origins in Brooks Brothers' adaptations of sports clothes for daily life — most notably the 1900 invention of the Original Polo® Button-Down Oxford shirt. Finally, Brooks Brothers was responsible for the single most significant contribution to fashion — ready-to-wear tailored clothing, which was introduced to America in the mid-1800s as a consequence of the Gold Rush.

This sartorial passion was passed down from Henry to his sons, Elisha, Daniel, Edward and John: the actual Brooks Brothers. These were fashion's earliest influencers. For the past two centuries — and straight through to today — Brooks Brothers has outfitted an ever-changing world and is consistently pursuing quality and innovation, always with a respect for the past and an eye toward the future.

Throughout its history, Brooks Brothers has forged relationships for generations of customers: artists and politicians, working people and captains of industry, and Hollywood legends, as well as 40 out of 45 U.S. Presidents.

Today, Brooks Brothers currently has more than 280 stores in the United States and more than 700 locations internationally in 45 countries.

Brooks Brothers continues to lead with a pioneering spirit, continually developing materials and designs that deliver performance, innovation and high-quality design.

A Selection of Brooks Brothers Milestones:

Before there was the Eiffel Tower, Big Ben, the Statue of Liberty, Grand Central Terminal, and the cities of Hollywood and Chicago, there was Brooks Brothers.

In 1818, Henry Sands Brooks opened clothing shop "H. & D. H. Brooks & Co" on the corner of Catherine and Cherry Streets. The first recorded transaction was actually a loan to a friend.

In 1865, President Abraham Lincoln wore a custom-made Brooks Brothers coat to his second inauguration. Sadly, he was also wearing it when he was assassinated a month later.

In 1900, Brooks Brothers invented the original button-down-collar shirt after noticing that polo players in England were pinning down their collars while playing.

In 1902, Brooks Brothers introduced the reverse-stripe rep tie, an adaptation of British regimental ties.

In 1915, Brooks Brothers opened its 346 Madison Avenue flagship store, where it remains today.

In 1953, Brooks Brothers invented the first ever non-iron shirt.

In 1957, Brooks Brothers introduced Argyle socks to America.

In 1961, Brooks Brothers designed the "#2 suit" — a favorite of longtime customer President John F. Kennedy.

In 1976, Brooks Brothers launched a full women's collection.

In 1979, Brooks Brothers was one of the first international brands to expand to Japan.

In 2008, Brooks Brothers acquired Southwick in Massachusetts so that it could resume the manufacturing of tailored clothing in America.

In 2016, Brooks Brothers appointed Zac Posen as creative director for the Women's Collection.

Source: PR Newswire/Brooks Brothers

Website: http://www.BrooksBrothers.com

HashTags: #BrooksBrothers #Fashion #Style #Anniversary #Men #Women

Click to Post Your Comments

Comments (0)

Click to view more comments

  • Sheridan Smith stars in Funny Girl which screens in cinemas across the US on October 24 - PRNewsFoto/Trafalgar Releasing

    Trafalgar Releasing Announces Hit West End Productions Screening in Cinemas Worldwide

  • Multi-Platinum, GRAMMY Award-Winning Pop Icon Britney Spears to Launch New Residency at Park Theater in Las Vegas February 2019 | Tickets for 32 Performances on Sale Friday, Oct. 26 at 10 a.m. PT

  • Photo by John Paul Caponigro - PRNewsFoto/ChromaLuxe

    Photographers John Paul Caponigro and NYC Dance Project Named 2018 Masters on Metal by Blazing Editions and ChromaLuxe

  • LOREAL Winnie Harow Crédit Getty Images - PRNewsFoto/L LOREAL Classic Le Segretain Aja Naomi King Crédit Getty Images - PRNewsFoto/L LOREAL Classic Le Segretain Andie McDowell Crédit Getty Images - PRNewsFoto/L

    LE DÉFILÉ L'ORÉAL PARIS: RELIVE THE FIRST BEAUTY AND FASHION RUNWAY SHOW ON THE RIVER SEINE, OPEN TO ALL!

  • Academy Award® Winner Ben Affleck Joins Star-Studded Lineup at San Antonio's Inaugural Celebrity Fan Fest |Batman will reunite with other 'Justice League' stars at the interactive fan festival

  • CocoMelody Introduced Their Captivating New Bridal Collection for 2019 | CocoMelody has just launched their 2019 bridal collection that they previously previewed at their successful fashion show

  • Canadian professional golfer Brooke Henderson is qualified to compete in the 2019 Diamond Resorts Tournament of Champions. - PRNewswire/Diamond Resorts Golf Channel personality and model Blair O’Neal has committed to playing in the Diamond Resorts Tournament of Champions. - PRNewswire/Diamond Resorts MLB Hall of Famer John Smoltz and Cy Young Award winner Justin Verlander are expected to compete in the LPGA Tour’s 2019 tournament. PRNewswire/Diamond Resorts

    Tickets on Sale Now for LPGA Tour's 2019 Diamond Resorts Tournament of Champions | Several ticket packages available for golf's most unique event held in Orlando, Florida

  • The Grand Foyer in the re-designed Owner The Master Bedroom in the re-designed Owner

    Oceania Cruises Reveals All-New Owner’s Suites Furnished Exclusively With Ralph Lauren Home | New Generation of Suites are the Only of Its Kind at Sea

  • YouTube and Instagram beauty influencer Raye Boyce from “It’s My Raye Raye” will be teaming up with Alcon AIR OPTIX® COLORS contact lenses this fall to create makeup looks for the lenses and promote the sweepstakes where people can win an all-expenses paid trip to New York Fashion Week: The Shows. PRNewsFoto/Novartis

    Alcon AIR OPTIX® COLORS Contact Lenses Launches Sweepstakes that Gives People Permission to Play with Eye Color This Fall

FashionAvenue.com, Inc.

FashionAvenue.com is a registered trademark & All other trademarks are property of their respective owners.

About us | User Agreement | Privacy Policy | Advertising & Sales

Copyright©2000-2018