ALTR Created Diamonds Unveils 'Shine Brighter' Brand Campaign News By ALTR Created Diamonds
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ALTR Created Diamonds Unveils 'Shine Brighter' Brand Campaign

Jewelry News By ALTR Created Diamonds | Posted on November 05, 2017 09:29 AM

ALTR Created Diamonds launches Shine Brighter brand campaign. PRNewsFoto/ALTR Created Diamonds  

Jewelry News by ALTR Created Diamonds : ALTR Created Diamonds is infusing new energy into the appeal of diamonds with the proposition - a superior stone in a superior size that is hard to resist. The result is an opportunity to capture the imagination of the modern consumer like never before. As the only created diamond brand launched by a century old mined diamond house (Riam Group), ALTR Created Diamonds has announced the launch of its latest brand campaign, Shine Brighter, which was unveiled for the first time at the Hong Kong Jewellery and Gem Fair this past September.

ALTR Created Diamonds' latest campaign aligns with the brand's mission to bring back the desire for diamonds with created diamonds that shine brighter, just like their wearers. ALTR's new jewellery is an ode to the beautiful woman who shines as fiercely as ALTR Created Diamonds and is a celebration of the greatest promise of love. The brand teamed up with the renowned fine art wedding photographer Jose Villa to capture their new campaign and bring it to life in a convincing way.

"We are thrilled to reveal our new brand campaign 'Shine Brighter,'" stated Amish Shah, President of R.A. Riam Group. "Fine jewellery, along with a consumer story that is located in the now, further amplifies the impact of the stone. Our new campaign pays homage to today's modern woman – We want to add to her shine with a created diamond that sparkles as fiercely as her."

Renowned fine art wedding photographer Jose Villa commented, "My experience in shooting real weddings enabled me bring authenticity to the campaign as well as to bring 'Shine Brighter' to life in an honest and convincing way."

Founded by Amish Shah, a third-generation diamond manufacturer with prodigious foresight in anticipating new opportunities within the established industry, ALTR Created Diamonds is a brand forged out of technology to amplify code of diamonds with greater size, brilliance and impact. Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates bigger, more brilliant certified Type IIA lab grown diamonds, identical in chemical, optical, and physical composition to the finest mined diamonds in the world. Every ALTR created diamond carries undiminished value and authenticity with certifications from Gem Certification and Assurance Lab (GCAL).

Because ALTR is vertically aligned, it is the only created diamond house with the supporting infrastructure not only to grow, cut and polish its own supply of Type IIA created diamonds, but also design, manufacture and distribute fine created diamond jewellery. As part of its commitment to supply chain transparency and integrity, ALTR is also the only created diamond house with documented ethical and legal compliance at every stage of the process.

For more information on the ALTR Created Diamonds, please visit WWW.ALTR.NYC

About ALTR Created Diamonds

ALTR Created Diamonds are branded lab-grown diamonds created exclusively by RIAM Group. ALTR is solely devoted to creating high-quality diamonds and stunning jewelry designed around these diamonds. The ownership of the parent company RIAM Group has 75 years of experience in the mined diamond industry. RIAM Group has the background and knowledge to bring vertical and integrated manufacturing of created diamonds and jewelry made from those diamonds to an international market. RIAM Group is the only fully vertical manufacturer of both mined diamond jewelry and created diamond jewelry. The ALTR division of the group manufactures only created diamond jewelry.

Source: PR Newswire/ALTR Created Diamonds

Website: http://www.altr.nyc

HashTags: #ALTRCreatedDiamonds #ShineBrighter #AmishShah #JoseVilla #Finejewelery #RiamGroup

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