adidas And Beyoncé Launch The adidas x IVY PARK Collection | FIRST LAUNCH GENDER-NEUTRAL APPAREL AND A GLIMPSE INTO WHAT FUTURE PERFORMANCE WEAR CAN BE News By Parkwood Entertainment
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adidas And Beyoncé Launch The adidas x IVY PARK Collection | FIRST LAUNCH GENDER-NEUTRAL APPAREL AND A GLIMPSE INTO WHAT FUTURE PERFORMANCE WEAR CAN BE

Special Events News By Parkwood Entertainment | Posted on December 19, 2019 08:00 AM

adidas And Beyoncé Launch The adidas x IVY PARK Collection | FIRST LAUNCH GENDER-NEUTRAL APPAREL AND A GLIMPSE INTO WHAT FUTURE PERFORMANCE WEAR CAN BE - Credit: Parkwood Entertainment, Photo by Mason Poole - PRNewsFoto/Parkwood Entertainment  

Special Events News by Parkwood Entertainment : Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, available in stores and online January 18, 2020.

Beyoncé, one of the most celebrated visionaries of our time, has united with adidas, to design a collection that combines fashion and storytelling in an unprecedented way. This unique relationship champions the values of inclusivity, community and diversity and will take consumers on an unconventional journey starting with this capsule collection for Spring '20. The partnership respects Beyoncé's ownership of IVY PARK, and continues her journey as one of the first black women to be the sole owner of an athleisure brand.

"It is a dream come true to re-launch IVY PARK as the sole owner," said Beyoncé. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."

Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.

The collection's color palette boasts the vivid colors of solar orange and maroon with cream that makes a statement as bold as the wearer. Styles illustrate a work ethic as relentless and innovative as that of its creator. Items are multi-purpose with layers built into several pieces that equip the wearer with the tools they need to be creative and get their work done, whether on the field, or on the street. Utilitarian jumpsuit, cargo pants and hoodie and cycling shorts reinforce the attitude. Asymmetry is seen in a dress and coat, and harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.

Source: PR Newswire/Parkwood Entertainment

Website: http://www.parkwood-ent.com

HashTags: #ParkwoodEntertainment #IamtheVoice #Event #Beyone #adidas #Celebrity

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